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Without regular updates, people may lose interest, forget about your product, or unsubscribe from your list.",{"type":39,"tag":47,"props":235,"children":236},{},[237],{"type":45,"value":238},"To maintain engagement:",{"type":39,"tag":104,"props":240,"children":241},{},[242,247,252],{"type":39,"tag":108,"props":243,"children":244},{},[245],{"type":45,"value":246},"Develop a content calendar for regular updates",{"type":39,"tag":108,"props":248,"children":249},{},[250],{"type":45,"value":251},"Share behind-the-scenes content, development milestones, and sneak peeks",{"type":39,"tag":108,"props":253,"children":254},{},[255,257,263],{"type":45,"value":256},"Use a mix of email, social media, and other channels — use proven ",{"type":39,"tag":61,"props":258,"children":260},{"href":259},"\u002Fgrowth-hub\u002Fblog\u002Fwaitlist-email-marketing-strategies",[261],{"type":45,"value":262},"email marketing strategies",{"type":45,"value":264}," to keep subscribers engaged the right way",{"type":39,"tag":87,"props":266,"children":268},{"id":267},"overpromising-and-underdelivering",[269],{"type":45,"value":270},"Overpromising and Underdelivering",{"type":39,"tag":47,"props":272,"children":273},{},[274],{"type":45,"value":275},"Be cautious about making grand promises about launch dates, features, or pricing. 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