[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"guide-\u002Fgrowth-hub\u002Fguides\u002Fwhat-makes-a-good-landing-page":3},{"_path":4,"title":5,"description":6,"navigation":7,"image":13,"head":16,"body":37},"\u002Fgrowth-hub\u002Fguides\u002Fwhat-makes-a-good-landing-page","What Makes a Good Landing Page? 12 Elements That Convert · Waitlister","The median landing page converts at 3.2%. Top performers hit 11%+. The difference comes down to 12 research-backed elements. Here's what actually works.",{"title":8,"thumbnailSrc":9,"order":10,"description":6,"date":11,"timeToRead":12},"What Makes a Good Landing Page? 12 Elements That Actually Convert","https:\u002F\u002Ffirebasestorage.googleapis.com\u002Fv0\u002Fb\u002Fwaitinglist-app-c24fc.appspot.com\u002Fo\u002Fresources%2Fguides%2Fguide_what-makes-a-good-landing-page.webp?alt=media&token=eb4f4d2a-4931-4e06-a8b8-b374f0cf8e48",95,"17 Jan 2026",9,{"src":9,"width":14,"height":15},400,300,{"meta":17,"og":30,"twitter":33},[18,21,24,27],{"name":19,"content":20},"keywords","what makes a good landing page, landing page best practices, high converting landing page, landing page optimization, landing page design, landing page elements",{"name":22,"content":23},"robots","index, follow",{"name":25,"content":26},"author","Waitlister",{"name":28,"content":29},"copyright","© 2026 Waitlister",{"title":5,"description":31,"type":32,"image":9},"The median landing page converts at 3.2%. Top performers hit 11%+. Here are the 12 research-backed elements that separate winners from losers.","article",{"card":34,"title":35,"description":36,"image":9},"summary_large_image","What Makes a Good Landing Page? 12 Elements That Convert","Research-backed landing page principles from Unbounce's 57-million conversion study and real case studies.",{"type":38,"children":39,"toc":1128},"root",[40,48,57,62,67,72,77,84,116,124,189,194,200,205,230,251,263,268,274,279,284,292,297,302,307,320,354,360,365,370,380,385,390,395,408,414,419,424,437,447,452,458,471,476,481,489,494,499,504,518,524,529,534,539,549,554,560,565,577,582,587,592,604,610,615,620,625,630,642,648,653,658,672,690,695,701,706,711,719,724,738,743,748,754,759,764,772,777,782,788,793,798,803,816,822,827,832,850,855,868,874,879,887,906,914,932,940,958,966,984,997,1003,1010,1015,1021,1026,1032,1037,1043,1048,1054,1059,1065,1078,1112,1117],{"type":41,"tag":42,"props":43,"children":45},"element","h1",{"id":44},"what-makes-a-good-landing-page-12-elements-that-actually-convert",[46],{"type":47,"value":8},"text",{"type":41,"tag":49,"props":50,"children":51},"p",{},[52],{"type":41,"tag":53,"props":54,"children":56},"img",{"alt":55,"src":9},"What Makes a Good Landing Page",[],{"type":41,"tag":49,"props":58,"children":59},{},[60],{"type":47,"value":61},"Here's a stat that should make you uncomfortable: the median landing page converts at just 3.2%.",{"type":41,"tag":49,"props":63,"children":64},{},[65],{"type":47,"value":66},"That means for every 100 visitors you send to a typical page, 97 leave without taking action. All that effort driving traffic — the ads, the content, the social posts — wasted on a page that doesn't convert.",{"type":41,"tag":49,"props":68,"children":69},{},[70],{"type":47,"value":71},"But here's what makes it worse. Top-performing landing pages convert at 11.45% or higher. That's a 3.5x difference from the exact same traffic.",{"type":41,"tag":49,"props":73,"children":74},{},[75],{"type":47,"value":76},"The difference between forgettable pages and conversion machines comes down to a handful of research-backed elements. Let's break down what actually works.",{"type":41,"tag":78,"props":79,"children":81},"h2",{"id":80},"tldr-what-makes-a-good-landing-page",[82],{"type":47,"value":83},"TL;DR: What Makes a Good Landing Page",{"type":41,"tag":49,"props":85,"children":86},{},[87,93,95,99,104,106,109,114],{"type":41,"tag":88,"props":89,"children":90},"strong",{},[91],{"type":47,"value":92},"The Problem",{"type":47,"value":94}," — Most landing pages throw everything at the wall and hope something sticks",{"type":41,"tag":96,"props":97,"children":98},"br",{},[],{"type":41,"tag":88,"props":100,"children":101},{},[102],{"type":47,"value":103},"The Reality",{"type":47,"value":105}," — Conversion comes down to 12 specific elements, backed by data",{"type":41,"tag":96,"props":107,"children":108},{},[],{"type":41,"tag":88,"props":110,"children":111},{},[112],{"type":47,"value":113},"The Opportunity",{"type":47,"value":115}," — Fixing these can 3x your conversion rate",{"type":41,"tag":49,"props":117,"children":118},{},[119],{"type":41,"tag":88,"props":120,"children":121},{},[122],{"type":47,"value":123},"The 12 Elements:",{"type":41,"tag":125,"props":126,"children":127},"ol",{},[128,134,139,144,149,154,159,164,169,174,179,184],{"type":41,"tag":129,"props":130,"children":131},"li",{},[132],{"type":47,"value":133},"A headline that passes the 5-second test",{"type":41,"tag":129,"props":135,"children":136},{},[137],{"type":47,"value":138},"A value proposition that's actually clear",{"type":41,"tag":129,"props":140,"children":141},{},[142],{"type":47,"value":143},"One focused call-to-action",{"type":41,"tag":129,"props":145,"children":146},{},[147],{"type":47,"value":148},"Social proof placed strategically",{"type":41,"tag":129,"props":150,"children":151},{},[152],{"type":47,"value":153},"Visual hierarchy that guides attention",{"type":41,"tag":129,"props":155,"children":156},{},[157],{"type":47,"value":158},"Copy written at a 5th-7th grade level",{"type":41,"tag":129,"props":160,"children":161},{},[162],{"type":47,"value":163},"Fast page speed (under 3 seconds)",{"type":41,"tag":129,"props":165,"children":166},{},[167],{"type":47,"value":168},"Minimal form fields",{"type":41,"tag":129,"props":170,"children":171},{},[172],{"type":47,"value":173},"Trust signals near conversion points",{"type":41,"tag":129,"props":175,"children":176},{},[177],{"type":47,"value":178},"Mobile-first design",{"type":41,"tag":129,"props":180,"children":181},{},[182],{"type":47,"value":183},"Message match with your traffic source",{"type":41,"tag":129,"props":185,"children":186},{},[187],{"type":47,"value":188},"Above-the-fold clarity",{"type":41,"tag":49,"props":190,"children":191},{},[192],{"type":47,"value":193},"Keep reading for the psychology behind each element and how to implement them.",{"type":41,"tag":78,"props":195,"children":197},{"id":196},"why-most-landing-pages-fail",[198],{"type":47,"value":199},"Why Most Landing Pages Fail",{"type":41,"tag":49,"props":201,"children":202},{},[203],{"type":47,"value":204},"Before diving into what works, let's understand why most pages don't.",{"type":41,"tag":49,"props":206,"children":207},{},[208,210,215,217,228],{"type":47,"value":209},"The biggest killer is ",{"type":41,"tag":88,"props":211,"children":212},{},[213],{"type":47,"value":214},"multiple competing goals",{"type":47,"value":216},". Research from ",{"type":41,"tag":218,"props":219,"children":225},"a",{"href":220,"target":221,"rel":222},"https:\u002F\u002Fwww.klientboost.com\u002Flanding-pages\u002Flanding-page-mistakes\u002F","_blank",[223,224],"noopener","noreferrer",[226],{"type":47,"value":227},"KlientBoost",{"type":47,"value":229}," found that adding a second conversion goal drops conversions by up to 266%. When visitors see \"Schedule a Demo,\" \"Download Guide,\" and \"Start Free Trial\" fighting for attention, they choose none.",{"type":41,"tag":49,"props":231,"children":232},{},[233,235,240,242,249],{"type":47,"value":234},"The second killer is ",{"type":41,"tag":88,"props":236,"children":237},{},[238],{"type":47,"value":239},"cognitive overload",{"type":47,"value":241},". ",{"type":41,"tag":218,"props":243,"children":246},{"href":244,"target":221,"rel":245},"https:\u002F\u002Fwww.nngroup.com\u002Farticles\u002Ff-shaped-pattern-reading-web-content-discovered\u002F",[223,224],[247],{"type":47,"value":248},"Nielsen Norman Group's eye-tracking research",{"type":47,"value":250}," shows visitors scan pages in an F-pattern, spending 80% of their time on the left side. Cluttered designs with competing visuals overwhelm working memory, leading to abandonment.",{"type":41,"tag":49,"props":252,"children":253},{},[254,256,261],{"type":47,"value":255},"The third is ",{"type":41,"tag":88,"props":257,"children":258},{},[259],{"type":47,"value":260},"message mismatch",{"type":47,"value":262},". When someone clicks an ad promising \"50% off running shoes\" and lands on a generic homepage, they bounce immediately. Companies with 31-40 targeted landing pages generate 7x more leads than those with 1-5 generic pages.",{"type":41,"tag":49,"props":264,"children":265},{},[266],{"type":47,"value":267},"Understanding these failure modes makes the solutions clearer.",{"type":41,"tag":78,"props":269,"children":271},{"id":270},"element-1-a-headline-that-passes-the-5-second-test",[272],{"type":47,"value":273},"Element 1: A Headline That Passes the 5-Second Test",{"type":41,"tag":49,"props":275,"children":276},{},[277],{"type":47,"value":278},"Your headline carries 80% of your page's persuasive weight. David Ogilvy said it best: \"When you have written your headline, you have spent 80 cents of your dollar.\"",{"type":41,"tag":49,"props":280,"children":281},{},[282],{"type":47,"value":283},"A good landing page headline needs to communicate your core value in five seconds or less. If visitors can't understand what you offer and why it matters almost instantly, they're gone.",{"type":41,"tag":49,"props":285,"children":286},{},[287],{"type":41,"tag":88,"props":288,"children":289},{},[290],{"type":47,"value":291},"What works:",{"type":41,"tag":49,"props":293,"children":294},{},[295],{"type":47,"value":296},"The \"desired outcome by mechanism\" formula creates clear value props. Instead of \"All-In-One Sales Platform,\" KlientBoost tested \"CRM Software for Sales Acceleration\" and saw a 94% conversion lift.",{"type":41,"tag":49,"props":298,"children":299},{},[300],{"type":47,"value":301},"Questions create curiosity loops. \"Tired of losing customers to slow support?\" immediately resonates with anyone experiencing that problem.",{"type":41,"tag":49,"props":303,"children":304},{},[305],{"type":47,"value":306},"Specificity beats vagueness. \"Save 10 hours per week on email\" outperforms \"Save time on email\" because it's concrete and believable.",{"type":41,"tag":49,"props":308,"children":309},{},[310,312,318],{"type":47,"value":311},"If you're struggling with headlines, try our ",{"type":41,"tag":218,"props":313,"children":315},{"href":314},"\u002Ftools\u002Fheadline-analyzer",[316],{"type":47,"value":317},"headline analyzer tool",{"type":47,"value":319}," to test different variations before you publish.",{"type":41,"tag":321,"props":322,"children":325},"div",{"className":323},[324],"inline-link",[326,328],{"type":47,"value":327},"\n  ",{"type":41,"tag":321,"props":329,"children":340},{"className":330},[331,332,333,334,335,336,337,338,339],"relative","z-10","w-full","px-4","py-6","block","flex","items-center","gap-2",[341,343,353],{"type":47,"value":342},"\n    ",{"type":41,"tag":218,"props":344,"children":350},{"className":345,"href":349},[333,336,346,347,348],"text-lg","text-white","hover:underline","\u002Ftools\u002Flanding-page-copy-generator",[351],{"type":47,"value":352},"\n      Free landing page copy generator →\n    ",{"type":47,"value":327},{"type":41,"tag":78,"props":355,"children":357},{"id":356},"element-2-a-value-proposition-thats-actually-clear",[358],{"type":47,"value":359},"Element 2: A Value Proposition That's Actually Clear",{"type":41,"tag":49,"props":361,"children":362},{},[363],{"type":47,"value":364},"Your value proposition answers the question every visitor asks: \"What's in it for me?\"",{"type":41,"tag":49,"props":366,"children":367},{},[368],{"type":47,"value":369},"Most founders make the mistake of leading with features. \"AI-powered analytics with real-time dashboards\" sounds impressive but tells visitors nothing about outcomes.",{"type":41,"tag":49,"props":371,"children":372},{},[373,378],{"type":41,"tag":88,"props":374,"children":375},{},[376],{"type":47,"value":377},"The fix:",{"type":47,"value":379}," Use the \"So what?\" method. Take each feature and ask \"So what?\" until you hit an emotional benefit.",{"type":41,"tag":49,"props":381,"children":382},{},[383],{"type":47,"value":384},"\"Long battery life\" → So what? → \"You'll never miss a deadline because your laptop died.\"",{"type":41,"tag":49,"props":386,"children":387},{},[388],{"type":47,"value":389},"\"AI-powered analytics\" → So what? → \"Spot problems before they cost you customers.\"",{"type":41,"tag":49,"props":391,"children":392},{},[393],{"type":47,"value":394},"Harvard professor Gerald Zaltman's research suggests 95% of purchasing decisions are emotional. Benefits trigger the impulse to buy; features justify it afterward. Lead with the emotional outcome, then support with logic.",{"type":41,"tag":49,"props":396,"children":397},{},[398,400,406],{"type":47,"value":399},"Need help crafting yours? The ",{"type":41,"tag":218,"props":401,"children":403},{"href":402},"\u002Ftools\u002Fvalue-proposition-generator",[404],{"type":47,"value":405},"value proposition generator",{"type":47,"value":407}," can give you a starting point.",{"type":41,"tag":78,"props":409,"children":411},{"id":410},"element-3-one-focused-call-to-action",[412],{"type":47,"value":413},"Element 3: One Focused Call-to-Action",{"type":41,"tag":49,"props":415,"children":416},{},[417],{"type":47,"value":418},"This is where most landing pages self-destruct.",{"type":41,"tag":49,"props":420,"children":421},{},[422],{"type":47,"value":423},"Every additional CTA you add dilutes focus. One study found that landing pages with a single CTA converted 13.5% of visitors, while pages with five or more CTAs converted only 10.5%.",{"type":41,"tag":49,"props":425,"children":426},{},[427,429,435],{"type":47,"value":428},"Look at how the best companies handle this. ",{"type":41,"tag":218,"props":430,"children":432},{"href":431},"\u002Fgrowth-hub\u002Fcase-studies\u002Frobinhood",[433],{"type":47,"value":434},"Robinhood's",{"type":47,"value":436}," waitlist page had one action: enter your email. No \"learn more,\" no \"watch video,\" no \"follow us on Twitter.\" Just the signup.",{"type":41,"tag":49,"props":438,"children":439},{},[440,445],{"type":41,"tag":88,"props":441,"children":442},{},[443],{"type":47,"value":444},"CTA copy matters too.",{"type":47,"value":446}," Personalized CTAs convert 202% better than generic ones. \"Get My Free Guide\" outperforms \"Get Your Free Guide\" because first-person language creates psychological ownership.",{"type":41,"tag":49,"props":448,"children":449},{},[450],{"type":47,"value":451},"Going.com tested changing \"Sign up for free\" to \"Trial for free\" and saw 104% more trial starts. One word. 2x the conversions.",{"type":41,"tag":78,"props":453,"children":455},{"id":454},"element-4-social-proof-placed-strategically",[456],{"type":47,"value":457},"Element 4: Social Proof Placed Strategically",{"type":41,"tag":49,"props":459,"children":460},{},[461,463,469],{"type":47,"value":462},"Social proof isn't just nice to have — it's one of the most powerful ",{"type":41,"tag":218,"props":464,"children":466},{"href":465},"\u002Fgrowth-hub\u002Fblog\u002Fleveraging-social-proof-using-your-waitlist-to-build-anticipation",[467],{"type":47,"value":468},"psychological triggers",{"type":47,"value":470}," for conversion.",{"type":41,"tag":49,"props":472,"children":473},{},[474],{"type":47,"value":475},"Research from Northwestern University's Spiegel Research Center found that reviews can raise conversion rates by up to 270%. Landing pages with social proof convert 34% better than those without.",{"type":41,"tag":49,"props":477,"children":478},{},[479],{"type":47,"value":480},"But placement matters as much as existence. Trust signals work best when placed near conversion points — right above or beside your CTA button. That's the moment of highest doubt, when visitors wonder \"Is this legit? Will this actually help me?\"",{"type":41,"tag":49,"props":482,"children":483},{},[484],{"type":41,"tag":88,"props":485,"children":486},{},[487],{"type":47,"value":488},"What types work best:",{"type":41,"tag":49,"props":490,"children":491},{},[492],{"type":47,"value":493},"Customer testimonials with photos outperform anonymous quotes. Faces create connection and credibility.",{"type":41,"tag":49,"props":495,"children":496},{},[497],{"type":47,"value":498},"Specific numbers beat vague claims. \"Join 10,847 founders\" is more persuasive than \"Thousands of customers trust us.\"",{"type":41,"tag":49,"props":500,"children":501},{},[502],{"type":47,"value":503},"Video testimonials lift conversions by 39% compared to 22% for written testimonials. If you have the option, prioritize video.",{"type":41,"tag":49,"props":505,"children":506},{},[507,509,516],{"type":47,"value":508},"Logos from recognizable customers work well for B2B, but a ",{"type":41,"tag":218,"props":510,"children":513},{"href":511,"target":221,"rel":512},"https:\u002F\u002Funbounce.com\u002Fconversion-rate-optimization\u002Fcro-case-studies\u002F",[223,224],[514],{"type":47,"value":515},"Mutiny study",{"type":47,"value":517}," found that customer quote testimonials produced a 35% lift over logos alone.",{"type":41,"tag":78,"props":519,"children":521},{"id":520},"element-5-visual-hierarchy-that-guides-attention",[522],{"type":47,"value":523},"Element 5: Visual Hierarchy That Guides Attention",{"type":41,"tag":49,"props":525,"children":526},{},[527],{"type":47,"value":528},"Good design isn't decoration — it's direction.",{"type":41,"tag":49,"props":530,"children":531},{},[532],{"type":47,"value":533},"Eye-tracking studies show visitors follow predictable patterns. On text-heavy pages, they scan in an F-pattern (across the top, then down the left side). On minimal pages, they follow a Z-pattern (top-left to top-right, diagonal to bottom-left, then across to bottom-right).",{"type":41,"tag":49,"props":535,"children":536},{},[537],{"type":47,"value":538},"Your design should work with these patterns, not against them. Place your headline at the top-left. Put your primary CTA where the eye naturally lands at the end of the pattern.",{"type":41,"tag":49,"props":540,"children":541},{},[542,547],{"type":41,"tag":88,"props":543,"children":544},{},[545],{"type":47,"value":546},"Whitespace is your friend.",{"type":47,"value":548}," Xerox documented a 20% improvement in engagement and 33% improvement in purchase completion just by adding whitespace around CTAs. Another case study showed whitespace changes improving conversion from 6% to over 15%.",{"type":41,"tag":49,"props":550,"children":551},{},[552],{"type":47,"value":553},"White space isn't empty space — it's breathing room that draws attention to what matters.",{"type":41,"tag":78,"props":555,"children":557},{"id":556},"element-6-copy-written-at-a-5th-7th-grade-level",[558],{"type":47,"value":559},"Element 6: Copy Written at a 5th-7th Grade Level",{"type":41,"tag":49,"props":561,"children":562},{},[563],{"type":47,"value":564},"Here's a finding that surprises most founders: simpler copy converts dramatically better.",{"type":41,"tag":49,"props":566,"children":567},{},[568,575],{"type":41,"tag":218,"props":569,"children":572},{"href":570,"target":221,"rel":571},"https:\u002F\u002Funbounce.com\u002Flanding-page-articles\u002Flanding-page-best-practices\u002F",[223,224],[573],{"type":47,"value":574},"Unbounce's 2024 benchmark report",{"type":47,"value":576}," analyzing 57 million conversions found that copy written at a 5th-7th grade reading level converts nearly twice as well as professional-level writing — 11.1% versus 5.3%.",{"type":41,"tag":49,"props":578,"children":579},{},[580],{"type":47,"value":581},"The negative correlation between difficult language and declining conversions has strengthened 62% since 2020.",{"type":41,"tag":49,"props":583,"children":584},{},[585],{"type":47,"value":586},"This doesn't mean dumbing down your message. It means clarity. Short sentences. Concrete words. No jargon.",{"type":41,"tag":49,"props":588,"children":589},{},[590],{"type":47,"value":591},"Steve Krug's principle \"Don't make me think\" applies directly. Every moment a visitor spends decoding your message is a moment they might leave.",{"type":41,"tag":49,"props":593,"children":594},{},[595,597,602],{"type":47,"value":596},"Try our ",{"type":41,"tag":218,"props":598,"children":599},{"href":349},[600],{"type":47,"value":601},"landing page copy generator",{"type":47,"value":603}," if you're starting from scratch — it defaults to clear, readable language.",{"type":41,"tag":78,"props":605,"children":607},{"id":606},"element-7-fast-page-speed-under-3-seconds",[608],{"type":47,"value":609},"Element 7: Fast Page Speed (Under 3 Seconds)",{"type":41,"tag":49,"props":611,"children":612},{},[613],{"type":47,"value":614},"Speed is the invisible conversion killer most founders ignore.",{"type":41,"tag":49,"props":616,"children":617},{},[618],{"type":47,"value":619},"Sites loading in one second have 2.5x higher conversion rates than five-second sites — and 5x higher than ten-second sites. Every additional second between zero and five drops conversion rates by 4.42%.",{"type":41,"tag":49,"props":621,"children":622},{},[623],{"type":47,"value":624},"The numbers from major companies confirm this:",{"type":41,"tag":49,"props":626,"children":627},{},[628],{"type":47,"value":629},"Walmart gained 2% more conversions for every one-second improvement. Vodafone achieved 8% more sales from faster loading. The BBC loses 10% of visitors for every additional second of load time.",{"type":41,"tag":49,"props":631,"children":632},{},[633,640],{"type":41,"tag":218,"props":634,"children":637},{"href":635,"target":221,"rel":636},"https:\u002F\u002Fpagespeed.web.dev\u002F",[223,224],[638],{"type":47,"value":639},"Google's PageSpeed Insights",{"type":47,"value":641}," will tell you exactly where your page stands and what to fix.",{"type":41,"tag":78,"props":643,"children":645},{"id":644},"element-8-minimal-form-fields",[646],{"type":47,"value":647},"Element 8: Minimal Form Fields",{"type":41,"tag":49,"props":649,"children":650},{},[651],{"type":47,"value":652},"Every form field you add costs you conversions.",{"type":41,"tag":49,"props":654,"children":655},{},[656],{"type":47,"value":657},"HubSpot's study of 40,000 landing pages found that reducing fields from four to three increased conversions by nearly 50%. For every field added, conversion rates drop by an average of 11%.",{"type":41,"tag":49,"props":659,"children":660},{},[661,663,670],{"type":47,"value":662},"Phone number fields are particularly deadly — ",{"type":41,"tag":218,"props":664,"children":667},{"href":665,"target":221,"rel":666},"https:\u002F\u002Fbaymard.com\u002Flists\u002Fcart-abandonment-rate",[223,224],[668],{"type":47,"value":669},"Baymard research",{"type":47,"value":671}," shows they drive 14% abandonment when required.",{"type":41,"tag":49,"props":673,"children":674},{},[675,680,682,688],{"type":41,"tag":88,"props":676,"children":677},{},[678],{"type":47,"value":679},"The principle:",{"type":47,"value":681}," Only ask for what you absolutely need at this stage. For a ",{"type":41,"tag":218,"props":683,"children":685},{"href":684},"\u002Fgrowth-hub\u002Fguides\u002Fwhat-is-a-waitlist",[686],{"type":47,"value":687},"waitlist signup",{"type":47,"value":689},", that's usually just an email. For a sales inquiry, maybe name and company. Everything else can come later.",{"type":41,"tag":49,"props":691,"children":692},{},[693],{"type":47,"value":694},"If you need more information, use multi-step forms. They convert at 13.9% versus 4.5% for single long forms because they reduce perceived effort.",{"type":41,"tag":78,"props":696,"children":698},{"id":697},"element-9-trust-signals-near-conversion-points",[699],{"type":47,"value":700},"Element 9: Trust Signals Near Conversion Points",{"type":41,"tag":49,"props":702,"children":703},{},[704],{"type":47,"value":705},"Trust badges work — but only when placed strategically.",{"type":41,"tag":49,"props":707,"children":708},{},[709],{"type":47,"value":710},"Adding a security badge increased Blue Fountain Media's checkout conversions by 42%. Meanwhile, 35% of potential customers abandon purchases without visible trust badges, and 61% won't purchase at all without them.",{"type":41,"tag":49,"props":712,"children":713},{},[714],{"type":41,"tag":88,"props":715,"children":716},{},[717],{"type":47,"value":718},"What to include depends on your context:",{"type":41,"tag":49,"props":720,"children":721},{},[722],{"type":47,"value":723},"For signups and waitlists: Privacy assurances (\"We'll never spam you\"), subscriber counts, recognizable customer logos.",{"type":41,"tag":49,"props":725,"children":726},{},[727,729,736],{"type":47,"value":728},"For purchases: Payment method logos, security seals (PayPal and Norton are most trusted according to ",{"type":41,"tag":218,"props":730,"children":733},{"href":731,"target":221,"rel":732},"https:\u002F\u002Fcxl.com\u002Fresearch-study\u002Ftrust-seals\u002F",[223,224],[734],{"type":47,"value":735},"CXL research",{"type":47,"value":737},"), money-back guarantees.",{"type":41,"tag":49,"props":739,"children":740},{},[741],{"type":47,"value":742},"For high-consideration products: Detailed testimonials, case studies, guarantee policies.",{"type":41,"tag":49,"props":744,"children":745},{},[746],{"type":47,"value":747},"Place these elements near your CTA button — that's the moment when doubt is highest and trust matters most.",{"type":41,"tag":78,"props":749,"children":751},{"id":750},"element-10-mobile-first-design",[752],{"type":47,"value":753},"Element 10: Mobile-First Design",{"type":41,"tag":49,"props":755,"children":756},{},[757],{"type":47,"value":758},"This isn't optional anymore. 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Each traffic source — each ad, each email, each social post — ideally points to a page that matches its promise.",{"type":41,"tag":49,"props":804,"children":805},{},[806,808,814],{"type":47,"value":807},"The fix is straightforward: create dedicated landing pages for your main traffic sources. For ",{"type":41,"tag":218,"props":809,"children":811},{"href":810},"\u002Fgrowth-hub\u002Fguides\u002Fhow-to-launch-a-new-product",[812],{"type":47,"value":813},"product launches",{"type":47,"value":815},", this might mean separate pages for different audience segments or different value propositions.",{"type":41,"tag":78,"props":817,"children":819},{"id":818},"element-12-above-the-fold-clarity",[820],{"type":47,"value":821},"Element 12: Above-the-Fold Clarity",{"type":41,"tag":49,"props":823,"children":824},{},[825],{"type":47,"value":826},"Users spend 57% of their viewing time above the fold and content there receives 84% more engagement than below.",{"type":41,"tag":49,"props":828,"children":829},{},[830],{"type":47,"value":831},"This doesn't mean cramming everything above the fold — 76% of users scroll when given a reason to. But it does mean your above-the-fold content needs to accomplish three things:",{"type":41,"tag":125,"props":833,"children":834},{},[835,840,845],{"type":41,"tag":129,"props":836,"children":837},{},[838],{"type":47,"value":839},"Communicate what you offer (headline)",{"type":41,"tag":129,"props":841,"children":842},{},[843],{"type":47,"value":844},"Explain why it matters (value proposition)",{"type":41,"tag":129,"props":846,"children":847},{},[848],{"type":47,"value":849},"Show what to do next (CTA)",{"type":41,"tag":49,"props":851,"children":852},{},[853],{"type":47,"value":854},"If visitors have to scroll to understand your basic offer, you've already lost many of them.",{"type":41,"tag":49,"props":856,"children":857},{},[858,860,866],{"type":47,"value":859},"Check out our ",{"type":41,"tag":218,"props":861,"children":863},{"href":862},"\u002Fgrowth-hub\u002Fblog\u002Fcoming-soon-page-examples",[864],{"type":47,"value":865},"coming soon page examples",{"type":47,"value":867}," to see how successful launches handle above-the-fold content.",{"type":41,"tag":78,"props":869,"children":871},{"id":870},"putting-it-together-a-quick-audit-checklist",[872],{"type":47,"value":873},"Putting It Together: A Quick Audit Checklist",{"type":41,"tag":49,"props":875,"children":876},{},[877],{"type":47,"value":878},"Before you publish (or republish) any landing page, run through this checklist:",{"type":41,"tag":49,"props":880,"children":881},{},[882],{"type":41,"tag":88,"props":883,"children":884},{},[885],{"type":47,"value":886},"Clarity",{"type":41,"tag":888,"props":889,"children":890},"ul",{},[891,896,901],{"type":41,"tag":129,"props":892,"children":893},{},[894],{"type":47,"value":895},"Can someone understand your offer in 5 seconds?",{"type":41,"tag":129,"props":897,"children":898},{},[899],{"type":47,"value":900},"Is your copy at a 5th-7th grade reading level?",{"type":41,"tag":129,"props":902,"children":903},{},[904],{"type":47,"value":905},"Does your headline match your traffic source?",{"type":41,"tag":49,"props":907,"children":908},{},[909],{"type":41,"tag":88,"props":910,"children":911},{},[912],{"type":47,"value":913},"Focus",{"type":41,"tag":888,"props":915,"children":916},{},[917,922,927],{"type":41,"tag":129,"props":918,"children":919},{},[920],{"type":47,"value":921},"Do you have one primary CTA?",{"type":41,"tag":129,"props":923,"children":924},{},[925],{"type":47,"value":926},"Have you removed navigation and competing links?",{"type":41,"tag":129,"props":928,"children":929},{},[930],{"type":47,"value":931},"Does every element support the conversion goal?",{"type":41,"tag":49,"props":933,"children":934},{},[935],{"type":41,"tag":88,"props":936,"children":937},{},[938],{"type":47,"value":939},"Trust",{"type":41,"tag":888,"props":941,"children":942},{},[943,948,953],{"type":41,"tag":129,"props":944,"children":945},{},[946],{"type":47,"value":947},"Is social proof visible near your CTA?",{"type":41,"tag":129,"props":949,"children":950},{},[951],{"type":47,"value":952},"Are trust badges\u002Fguarantees present?",{"type":41,"tag":129,"props":954,"children":955},{},[956],{"type":47,"value":957},"Do testimonials include names and photos?",{"type":41,"tag":49,"props":959,"children":960},{},[961],{"type":41,"tag":88,"props":962,"children":963},{},[964],{"type":47,"value":965},"Technical",{"type":41,"tag":888,"props":967,"children":968},{},[969,974,979],{"type":41,"tag":129,"props":970,"children":971},{},[972],{"type":47,"value":973},"Does the page load in under 3 seconds?",{"type":41,"tag":129,"props":975,"children":976},{},[977],{"type":47,"value":978},"Is the form as short as possible?",{"type":41,"tag":129,"props":980,"children":981},{},[982],{"type":47,"value":983},"Does it work well on mobile?",{"type":41,"tag":49,"props":985,"children":986},{},[987,989,995],{"type":47,"value":988},"If you're building a ",{"type":41,"tag":218,"props":990,"children":992},{"href":991},"\u002Fgrowth-hub\u002Fguides\u002Fwaitlist-landing-page-optimization-guide",[993],{"type":47,"value":994},"waitlist landing page",{"type":47,"value":996}," specifically, we have a more detailed optimization guide covering pre-launch specifics.",{"type":41,"tag":78,"props":998,"children":1000},{"id":999},"frequently-asked-questions",[1001],{"type":47,"value":1002},"Frequently Asked Questions",{"type":41,"tag":1004,"props":1005,"children":1007},"h3",{"id":1006},"whats-a-good-conversion-rate-for-a-landing-page",[1008],{"type":47,"value":1009},"What's a good conversion rate for a landing page?",{"type":41,"tag":49,"props":1011,"children":1012},{},[1013],{"type":47,"value":1014},"The median is 3.2%, but this varies by industry. SaaS and tech tend to convert lower (2-5%), while finance and insurance pages often hit 5-10%. Top performers across industries achieve 11%+ by applying the principles in this guide.",{"type":41,"tag":1004,"props":1016,"children":1018},{"id":1017},"how-long-should-a-landing-page-be",[1019],{"type":47,"value":1020},"How long should a landing page be?",{"type":41,"tag":49,"props":1022,"children":1023},{},[1024],{"type":47,"value":1025},"As long as necessary to make the sale — and no longer. Simple offers (newsletter signups, waitlists) work with short pages. Complex offers (expensive software, high-commitment products) often need long-form pages that address objections and build trust.",{"type":41,"tag":1004,"props":1027,"children":1029},{"id":1028},"should-i-remove-navigation-from-my-landing-page",[1030],{"type":47,"value":1031},"Should I remove navigation from my landing page?",{"type":41,"tag":49,"props":1033,"children":1034},{},[1035],{"type":47,"value":1036},"Usually, yes. VWO found that removing navigation from a landing page doubled signups from 3% to 6%. Fewer distractions mean more focus on your conversion goal. Keep navigation on informational pages; remove it on conversion-focused landing pages.",{"type":41,"tag":1004,"props":1038,"children":1040},{"id":1039},"how-many-ctas-should-i-have",[1041],{"type":47,"value":1042},"How many CTAs should I have?",{"type":41,"tag":49,"props":1044,"children":1045},{},[1046],{"type":47,"value":1047},"One primary CTA per page section. You can repeat the same CTA multiple times (especially on longer pages), but don't introduce competing actions. Every additional goal dilutes focus.",{"type":41,"tag":1004,"props":1049,"children":1051},{"id":1050},"does-page-speed-really-matter-that-much",[1052],{"type":47,"value":1053},"Does page speed really matter that much?",{"type":41,"tag":49,"props":1055,"children":1056},{},[1057],{"type":47,"value":1058},"Yes. The data is unambiguous. Sites loading in one second convert at 5x the rate of ten-second sites. If your page is slow, fixing speed will likely produce more gains than any other change.",{"type":41,"tag":78,"props":1060,"children":1062},{"id":1061},"start-building-landing-pages-that-convert",[1063],{"type":47,"value":1064},"Start Building Landing Pages That Convert",{"type":41,"tag":49,"props":1066,"children":1067},{},[1068,1070,1076],{"type":47,"value":1069},"If you're launching a product and need a ",{"type":41,"tag":218,"props":1071,"children":1073},{"href":1072},"\u002Fgrowth-hub\u002Fguides\u002Fwhy-your-product-launch-needs-a-waitlist",[1074],{"type":47,"value":1075},"waitlist page",{"type":47,"value":1077},", Waitlister gives you the foundation — optimized templates, built-in referral mechanics, and analytics to see what's working.",{"type":41,"tag":49,"props":1079,"children":1080},{},[1081,1083,1089,1091,1094,1096,1099,1101,1107,1110],{"type":47,"value":1082},"✅ ",{"type":41,"tag":218,"props":1084,"children":1086},{"href":1085},"\u002Ftemplates",[1087],{"type":47,"value":1088},"Landing page templates",{"type":47,"value":1090}," to get started quickly",{"type":41,"tag":96,"props":1092,"children":1093},{},[],{"type":47,"value":1095},"\n✅ Built-in social proof with subscriber counts",{"type":41,"tag":96,"props":1097,"children":1098},{},[],{"type":47,"value":1100},"\n✅ One-click referral programs for ",{"type":41,"tag":218,"props":1102,"children":1104},{"href":1103},"\u002Fgrowth-hub\u002Fguides\u002Fhow-to-build-a-viral-referral-program-for-your-waitlist",[1105],{"type":47,"value":1106},"viral growth",{"type":41,"tag":96,"props":1108,"children":1109},{},[],{"type":47,"value":1111},"\n✅ Analytics to track and improve performance",{"type":41,"tag":49,"props":1113,"children":1114},{},[1115],{"type":47,"value":1116},"Plus, there's a free tier. 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