# Waitlister

> No-code waitlist platform for entrepreneurs and businesses to capture pre-launch interest, validate demand, and run viral referral campaigns. Build a branded waitlist landing page in under 5 minutes, collect signups through embeddable forms or a REST API, and grow your list with built-in referrals, email broadcasts, surveys, and analytics.

Waitlister handles the full pre-launch funnel — landing pages, forms, referral programs with fraud detection, email marketing, surveys, custom domains, multilingual support, and deep analytics — on a single platform. The free plan includes 100 subscribers and the core builder. Paid plans from $15/mo remove limits and unlock referrals, custom domains, API access, team collaboration, and higher email sending quotas.

## Product Features

- [Features Overview](https://waitlister.me/features): Index of all Waitlister feature pages with comparisons and tradeoffs
- [Referral Program](https://waitlister.me/features/referral-program): Points-based referrals, tiered rewards, leaderboards, and social tasks — the viral loop engine behind waitlists like Harry's and Morning Brew
- [Referral Fraud Detection](https://waitlister.me/features/referral-fraud-detection): Device fingerprinting, disposable-email blocking, velocity rules, IP clustering, and Cloudflare Turnstile to stop fake signups without blocking real ones
- [Multilingual Waitlist](https://waitlister.me/features/multilingual-waitlist): Run one waitlist in 30+ languages with auto-translated landing pages, forms, and emails — subscribers auto-detect their locale
- [Custom Email Domain](https://waitlister.me/features/custom-email-domain): Send waitlist emails from your own domain with SPF, DKIM, and DMARC configured for deliverability
- [Double Opt-In](https://waitlister.me/features/double-opt-in): GDPR-compliant email confirmation so every subscriber is a verified real person
- [Position Inflation](https://waitlister.me/features/position-inflation): Show new subscribers a realistic starting queue position so social proof kicks in from subscriber #1
- [API & Developer Tools](https://waitlister.me/features/api): REST API, webhooks for 9 event types, platform plugins, and a zero-JS form-action endpoint

## Getting Started

- [Product Overview](https://waitlister.me/docs/overview): What Waitlister does and how the core objects (waitlists, subscribers, referrals) fit together
- [Create a Waitlist](https://waitlister.me/docs/create-a-waitlist): Step-by-step tutorial to launch your first waitlist
- [Configure Waitlist](https://waitlister.me/docs/configure-waitlist): Settings for branding, domains, fields, languages, and access
- [Landing Page Editor](https://waitlister.me/docs/landing-page): Drag-and-drop builder, sections, and customization options
- [AI Page Builder](https://waitlister.me/docs/ai-page-builder): Generate a full landing page from a one-line product description
- [Embeddable Forms](https://waitlister.me/docs/form): Drop a signup form onto any website with one line of code
- [Form Action Endpoint](https://waitlister.me/docs/form-action-endpoint): Zero-JS alternative that posts plain HTML forms to Waitlister
- [Leaderboard Embed](https://waitlister.me/docs/leaderboard-embed): Public referral leaderboard you can embed on a marketing page
- [Manage Subscribers](https://waitlister.me/docs/manage-subscribers): Import, export, segment, tag, and act on your list
- [Templates Gallery](https://waitlister.me/templates): Pre-designed templates for SaaS, mobile apps, AI tools, crypto/web3, and events
- [Demo](https://waitlister.me/demo): Interactive product demo

## Growth & Marketing Docs

- [Referral Program Setup](https://waitlister.me/docs/referral-program): Configure points, milestones, rewards, leaderboards, and fraud detection
- [Position Inflation Config](https://waitlister.me/docs/position-inflation): Tune the starting offset and scaling curve for queue positions
- [Thank You Page Editor](https://waitlister.me/docs/thank-you-page): Post-signup page with referral sharing, position display, and social tasks
- [Welcome Emails](https://waitlister.me/docs/welcome-emails): Automated drip for new subscribers
- [Email Broadcasts](https://waitlister.me/docs/email-broadcasts): One-off or segmented campaigns to your list
- [Double Opt-In Docs](https://waitlister.me/docs/double-opt-in): Enable email confirmation flow
- [Analytics](https://waitlister.me/docs/analytics): Signups, traffic sources, conversion, referrals, and cohort views
- [Surveys](https://waitlister.me/docs/surveys): Multi-question surveys for PMF validation and segmentation
- [Custom Domain](https://waitlister.me/docs/custom-domain): Run your waitlist on your own domain with auto-SSL
- [Custom Email Domain Docs](https://waitlister.me/docs/custom-email-domain): Authenticate a sending domain for better deliverability

## API & Integrations

- [API Overview](https://waitlister.me/docs/api): Intro to the REST API
- [API Authentication](https://waitlister.me/docs/api/authentication): API keys, scopes, and security
- [API Rate Limits](https://waitlister.me/docs/api/rate-limits): Quotas and throttling by plan
- [API Examples](https://waitlister.me/docs/api/examples): Code samples in multiple languages
- [API Endpoints](https://waitlister.me/docs/api/endpoints): Full endpoint reference
- [Add Subscriber](https://waitlister.me/docs/api/endpoints/subscribers/add-subscriber): POST a subscriber with referrer, fingerprint, IP, and metadata
- [List Subscribers](https://waitlister.me/docs/api/endpoints/subscribers/list-subscribers): Paginated list with filters
- [Get Subscriber](https://waitlister.me/docs/api/endpoints/subscribers/get-subscriber): Fetch by ID or email
- [Update Subscriber](https://waitlister.me/docs/api/endpoints/subscribers/update-subscriber): Modify points, tags, metadata
- [Webhooks](https://waitlister.me/docs/webhooks): Real-time events for signups, unsubscribes, referrals, and milestones
- [Integrations Directory](https://waitlister.me/integrations): Platform plugins for Framer, Webflow, WordPress, Shopify, Squarespace, Wix, Carrd, Ghost, WooCommerce, React, Next.js, Vue, Angular, and plain HTML

## Growth Hub — Guides

- [What Is a Waitlist](https://waitlister.me/growth-hub/guides/what-is-a-waitlist): Foundational concepts and when to use one
- [What Is a Product Launch Waitlist](https://waitlister.me/growth-hub/guides/what-is-a-product-launch-waitlist): Waitlists specifically for new product launches
- [Complete Launch Guide](https://waitlister.me/growth-hub/guides/how-to-launch-a-new-product): End-to-end pre-launch, launch day, and post-launch playbook
- [Product Launch Strategy](https://waitlister.me/growth-hub/guides/product-launch-strategy): Strategy frameworks for launches of different sizes
- [How to Validate a Product](https://waitlister.me/growth-hub/guides/how-to-validate-a-product): Using a waitlist as a demand-validation instrument
- [Product Hunt Launch Checklist](https://waitlister.me/growth-hub/guides/product-hunt-launch-checklist): Step-by-step Product Hunt launch prep
- [SaaS Product Launch Waitlist](https://waitlister.me/growth-hub/guides/saas-product-launch-waitlist): Waitlist tactics specific to SaaS
- [FOMO Marketing](https://waitlister.me/growth-hub/guides/how-to-create-fomo-for-your-product-launch): Scarcity, exclusivity, and urgency mechanics
- [Waitlist Landing Page Optimization](https://waitlister.me/growth-hub/guides/waitlist-landing-page-optimization-guide): A/B testing and conversion optimization
- [What Makes a Good Landing Page](https://waitlister.me/growth-hub/guides/what-makes-a-good-landing-page): Elements that actually convert
- [Viral Referral Program Guide](https://waitlister.me/growth-hub/guides/how-to-build-a-viral-referral-program-for-your-waitlist): Build programs like Harry's and Morning Brew
- [Preventing Referral Fraud](https://waitlister.me/growth-hub/guides/preventing-referral-fraud): Detect and stop fake signups without killing legit conversion
- [Waitlist Email Marketing Guide](https://waitlister.me/growth-hub/guides/waitlist-email-marketing-guide): Nurture sequences, broadcasts, and segmentation
- [Key Metrics for Waitlist](https://waitlister.me/growth-hub/guides/key-metrics-for-waitlist): Signups, CVR, referral-K, and what to ignore
- [Places to Promote](https://waitlister.me/growth-hub/guides/places-to-promote): 100+ directories and communities to post your waitlist
- [Best Pre-Launch Waitlist Tools](https://waitlister.me/growth-hub/guides/best-pre-launch-waitlist-tools): Comparison review of leading waitlist platforms
- [Migrate From Google Forms](https://waitlister.me/growth-hub/guides/migrate-from-google-forms): Move a form-based signup to a real waitlist
- [Migrate From Google Sheets](https://waitlister.me/growth-hub/guides/migrate-from-google-sheets): Move a spreadsheet-based list to Waitlister

## Growth Hub — Blog

- [Common Waitlist Mistakes](https://waitlister.me/growth-hub/blog/common-waitlist-mistakes): What goes wrong and how to fix it
- [Key Email Metrics](https://waitlister.me/growth-hub/blog/key-email-metrics): Opens, clicks, deliverability benchmarks
- [Waitlist Email Marketing Strategies](https://waitlister.me/growth-hub/blog/waitlist-email-marketing-strategies): Tactics for pre-launch email
- [Top Email Marketing Mistakes](https://waitlister.me/growth-hub/blog/top-email-marketing-mistakes): Deliverability and engagement pitfalls
- [Waitlist Email Templates](https://waitlister.me/growth-hub/blog/waitlist-email-templates): Copy-paste templates for welcome, nurture, and launch
- [Leveraging Social Proof](https://waitlister.me/growth-hub/blog/leveraging-social-proof-using-your-waitlist-to-build-anticipation): Use your signup count and testimonials to accelerate growth
- [Engaging Waitlist Subscribers](https://waitlister.me/growth-hub/blog/how-to-engage-and-retain-waitlist-subscribers-before-launch): Prevent churn between signup and launch
- [Landing Page SEO](https://waitlister.me/growth-hub/blog/landing-page-seo): SEO for pre-launch and waitlist pages
- [Coming Soon Page Examples](https://waitlister.me/growth-hub/blog/coming-soon-page-examples): Curated inspiration gallery
- [Waitlisted (What It Means)](https://waitlister.me/growth-hub/blog/waitlisted): Definition and usage of the term
- [Dropbox Referral Program](https://waitlister.me/growth-hub/blog/dropbox-referral-program): Breakdown of the canonical referral loop
- [Morning Brew Referral Program](https://waitlister.me/growth-hub/blog/morning-brew-referral-program): How Morning Brew grew to 1.5M subscribers
- [Airbnb Referral Program](https://waitlister.me/growth-hub/blog/airbnb-referral-program): Two-sided referral mechanics from Airbnb
- [Product Launch Case Studies](https://waitlister.me/growth-hub/blog/case-studies-successful-product-launches-powered-by-waitlists): Short-form case study roundup
- [I Want to Start a Business But Have No Ideas](https://waitlister.me/growth-hub/blog/i-want-to-start-a-business-but-have-no-ideas): Idea-generation frameworks for aspiring founders

## Growth Hub — Case Studies

- [Superhuman](https://waitlister.me/growth-hub/case-studies/superhuman): The invite-only playbook, 180K waitlist
- [Monzo](https://waitlister.me/growth-hub/case-studies/monzo): Golden-ticket referral to 200K waitlist signups
- [Clubhouse](https://waitlister.me/growth-hub/case-studies/club-house): Sustained invite-only hype loop
- [Robinhood](https://waitlister.me/growth-hub/case-studies/robinhood): 1M pre-launch signups via gamified queue
- [Harry's Waitlist](https://waitlister.me/growth-hub/case-studies/harrys-waitlist): 100K emails in one week with milestone referral rewards
- [Notion](https://waitlister.me/growth-hub/case-studies/notion): Early-access strategy for Notion's growth
- [HEY Email](https://waitlister.me/growth-hub/case-studies/hey-email): Basecamp's HEY invite strategy
- [OnePlus](https://waitlister.me/growth-hub/case-studies/oneplus): Invite-only hardware drop playbook
- [Data Hokage](https://waitlister.me/growth-hub/case-studies/data-hokage): Customer case study — data engineering waitlist
- [Rebrain](https://waitlister.me/growth-hub/case-studies/rebrain): Customer case study — AI product waitlist
- [Keiko](https://waitlister.me/growth-hub/case-studies/keiko): Customer case study — consumer app waitlist
- [Mindshift Mastermind 2025](https://waitlister.me/growth-hub/case-studies/mindshift-mastermind-2025): Customer case study — event registration
- [Stagewise](https://waitlister.me/growth-hub/case-studies/stagewise): Customer case study — developer tools waitlist
- [Vlogit](https://waitlister.me/growth-hub/case-studies/vlogit): Customer case study — creator app waitlist

## Free Growth Tools

- [Viral Coefficient Calculator](https://waitlister.me/tools/viral-coefficient-calculator): Project growth from referral K-factor
- [Conversion Rate Checker](https://waitlister.me/tools/conversion-rate-checker): Benchmark your landing page CVR
- [Headline Analyzer](https://waitlister.me/tools/headline-analyzer): Score landing page headlines
- [Landing Page Copy Generator](https://waitlister.me/tools/landing-page-copy-generator): AI-written landing page copy
- [Value Proposition Generator](https://waitlister.me/tools/value-proposition-generator): Draft a value prop from a product description
- [Elevator Pitch Generator](https://waitlister.me/tools/elevator-pitch-generator): 30-second pitch for your product
- [Mission Statement Generator](https://waitlister.me/tools/mission-statement-generator): Company mission statement drafts
- [Product Description Generator](https://waitlister.me/tools/product-description-generator): Marketing copy for product pages
- [Meta Description Generator](https://waitlister.me/tools/meta-description-generator): SEO meta descriptions
- [Newsletter Generator](https://waitlister.me/tools/newsletter-generator): AI newsletter drafts
- [Business Name Generator](https://waitlister.me/tools/business-name-generator): Name ideas from keywords
- [Domain Name Generator](https://waitlister.me/tools/domain-name-generator): Available domain suggestions
- [Slogan Generator](https://waitlister.me/tools/slogan-generator): Tagline ideas
- [Logo Generator](https://waitlister.me/tools/logo-generator): AI logo drafts
- [Bio Generator](https://waitlister.me/tools/bio-generator): Social profile bios
- [LinkedIn Headline Generator](https://waitlister.me/tools/linkedin-headline-generator): Personal LinkedIn headlines
- [SKU Generator](https://waitlister.me/tools/sku-generator): Product SKU codes
- [Product Launch Checklist](https://waitlister.me/tools/product-launch-checklist): Interactive launch checklist
- [MRR Calculator](https://waitlister.me/tools/mrr-calculator): Monthly recurring revenue math
- [CAC Calculator](https://waitlister.me/tools/cac-calculator): Customer acquisition cost
- [LTV Calculator](https://waitlister.me/tools/ltv-calculator): Customer lifetime value
- [Churn Rate Calculator](https://waitlister.me/tools/churn-rate-calculator): Monthly/annual churn math
- [Runway Calculator](https://waitlister.me/tools/runway-calculator): Startup cash runway
- [Profit Margin Calculator](https://waitlister.me/tools/profit-margin-calculator): Gross and net margin
- [ROAS Calculator](https://waitlister.me/tools/roas-calculator): Return on ad spend
- [NPS Calculator](https://waitlister.me/tools/nps-calculator): Net promoter score
- [Robots.txt Generator](https://waitlister.me/tools/robots-txt-generator): Build a robots.txt file
- [Sitemap Generator](https://waitlister.me/tools/sitemap-generator): Build an XML sitemap

## Use Cases

- [Use Cases Overview](https://waitlister.me/use-cases): Use-case landing pages by industry
- [Startups](https://waitlister.me/use-cases/startups): Validate ideas and build early community
- [SaaS](https://waitlister.me/use-cases/saas): B2B and B2C SaaS pre-launch
- [Mobile Apps](https://waitlister.me/use-cases/mobile-apps): iOS and Android pre-launch waitlists
- [Ecommerce](https://waitlister.me/use-cases/ecommerce): Pre-launch and product drop waitlists
- [Online Courses](https://waitlister.me/use-cases/online-courses): Cohort and course enrollment waitlists
- [Crypto](https://waitlister.me/use-cases/crypto): Token launches, airdrops, and web3 waitlists

## Alternatives & Comparisons

- [Alternatives Overview](https://waitlister.me/alternatives): Landing page for the comparisons hub
- [Waitlister vs Prefinery](https://waitlister.me/alternatives/prefinery)
- [Waitlister vs Viral Loops](https://waitlister.me/alternatives/viral-loops)
- [Waitlister vs LaunchList](https://waitlister.me/alternatives/launchlist)
- [Waitlister vs GetWaitlist](https://waitlister.me/alternatives/waitlist)
- [Waitlister vs KickoffLabs](https://waitlister.me/alternatives/kickofflabs)
- [Waitlister vs Earlybird](https://waitlister.me/alternatives/earlybird)
- [Waitlister vs GrowSurf](https://waitlister.me/alternatives/growsurf)
- [Waitlister vs Mailchimp](https://waitlister.me/alternatives/mailchimp)
- [Waitlister vs Kit (ConvertKit)](https://waitlister.me/alternatives/kit)
- [Waitlister vs Carrd](https://waitlister.me/alternatives/carrd)

## Pricing & Signup

- [Pricing](https://waitlister.me/pricing): All plans compared side-by-side; 20% discount on yearly billing
- [Free Plan](https://waitlister.me/sign-up): 100 subscribers, 1 waitlist, landing page builder, embeddable forms, surveys, analytics, CSV export
- [Launch Plan ($15/mo)](https://waitlister.me/pricing): Unlimited subscribers, 2,500 emails/month, referral program, welcome emails, broadcasts, remove Waitlister branding
- [Growth Plan ($39/mo)](https://waitlister.me/pricing): Everything in Launch plus custom domains, custom email domain, 10,000 emails/month, API access, webhooks, bulk import, advanced analytics
- [Business Plan ($99/mo)](https://waitlister.me/pricing): Everything in Growth plus team collaboration, higher API limits, 50,000 emails/month, priority support
- [Changelog](https://waitlister.me/changelog): Shipped features and product updates

## Optional

- [FAQ](https://waitlister.me/faq): Frequently asked questions
- [Contact Support](https://waitlister.me/contact): Get help from the Waitlister team
- [Explore Public Waitlists](https://waitlister.me/explore): Directory of live public waitlists
- [Coming Soon Pages](https://waitlister.me/coming-soon-pages): Dedicated coming-soon page type
- [Privacy Policy](https://waitlister.me/privacy-policy): Data protection and privacy commitment
- [Terms of Use](https://waitlister.me/terms-of-use): Service terms and conditions