Six weeks to see your downtown differently and figure out what to do next.

Discover what brings people back, what holds businesses back and where your community can make progress. Through practical lessons, real-world examples and hands-on tools, you’ll build a clearer picture of what your downtown needs and a plan to start moving it forward. Made for ANYONE who believes in their small town: business owners, Chamber, Economic Development and Main Street professionals, city employees, elected officials and small town advocates.

Bring your team. Find your starting point. Join Downtown 365.

$250 per team (up to 5 individuals per town)

NEXT COHORT LAUNCHES JANUARY 4 REGISTRATION OPENS NOV. 15!

Clarity, Understanding & A Plan

(With access to everything for 365 days afterward)

Week 1: Business Mix

Explore what gives people a reason to come downtown, stay longer and return regularly. Look beyond occupied storefronts to understand how businesses and other uses support one another.

Week 2: Space

Examine how buildings, vacant properties and gathering places shape what’s possible downtown. Identify barriers to putting spaces to use and consider who has the power to address them.

Week 3: Flow

Study how people arrive, move between destinations and decide where to stop. Find the gaps and barriers that keep one visit from becoming several stops.

Week 4: Time

Look at how downtown functions throughout the day, week and year. Explore how business hours, routines and seasonal patterns create activity or leave gaps.

Week 5: Economics

Dig into the conditions that affect whether businesses can survive and grow. Ask better questions about costs, demand and the financial realities behind a busy-looking downtown.

Week 6: Where Do We Go From Here?

Bring your observations together, identify priorities and outline practical next steps. Build a plan you can use to start informed conversations with the people who can help move it forward.

Downtown 365 is designed to work around YOUR schedule.

Over six weeks, you'll work through 12 on-demand lessons, six real-world case studies, and practical assignments and tools focused on your own community. You'll also have access to three optional live sessions to ask questions (all recorded if you can't make them live!), connect with other participants, and work through challenges together. By the end, you'll have a clearer understanding of your town, a collection of useful assessments and maps, and a practical action plan you can take back to your community.

Each week includes:

Two on-demand lessons

Dive into each week’s concepts with recorded presentations you can watch on your schedule, approximately 20–40 minutes each.

One real-world case study

See the concepts in action and explore what your town can learn from another community in a 15–20-minute read.

One practical toolkit and assignment

Put your learning to work downtown with tools to gather information, challenge assumptions and identify what deserves a closer look.

One weekly review workbook

Keep the key concepts, takeaways and discussion questions in one place to revisit and share with your team.

Three optional live checkpoints over 6 weeks

Join Lisa and your cohort to ask questions, share what you’re discovering and learn from one another. Every session is recorded so you can catch up if you can’t attend.

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