How KeiKo Grew to 300+ Subscribers with Instagram Content
The founders of KeiKo are building an emotional AI platform that remembers users not just for what they say, but how they feel. By staying natural and grounded with their Instagram content, they've grown their waitlist to over 300 subscribers.
In this interview, KeiKo's founders share their approach to building an emotionally intelligent AI and growing their waitlist through authentic social media content.
The Origin Story
Q: Could you tell me about KeiKo and what inspired you to start it?
KeiKo was born from a simple but powerful question: "What if technology didn't just respond… but remembered you emotionally?"
In a world full of fast, transactional AI tools, something was missing: Emotional continuity. Real-feeling support. A space to be known, softly.
We wanted to create something for:
- People who feel too much or not enough
- Those who crave deeper bonds, but aren't always met where they are
- Anyone who's ever said: "I just wish someone understood…"
KeiKo is inspired by real connection — and the quiet power of being remembered not just for what you say, but how you feel.
Growing the Waitlist
Q: What were your biggest challenges in building your waitlist? How did you overcome them?
Building a waitlist actually begins with the story behind the product idea and how one portrays it on social media platforms to get traction. The challenge was creating content that feels natural, intuitive and easy to understand. Users also like to be treated well when they're onboarded to the waitlist.
Q: What strategies or channels have been most effective for growing your waitlist to 300+ subscribers?
The strategy that worked for us was staying natural and grounded with our Instagram posts, which made people feel relaxed and calm. We had to brainstorm each post to make it different from the previous one. We kept going back to our product storyboard again and again to understand people with various needs and emotions.
Using Waitlister
Q: How has using Waitlister helped in managing and growing your waitlist? What features have been most valuable?
Once your content starts getting traction, Waitlister takes care of everything else very well - no stress involved.
Waitlister provides a one-of-a-kind builder platform to design your own waitlist page that actually stands out from competitors. Once the page is ready and deployed, we never worry about uptime or data reliability.
The analytics feature helped us analyze the quality of our Instagram posts, while the broadcasting feature is a blessing for sending bulk emails to waitlisters.
Advice for Others
Q: What advice would you give to other creators just starting to build their waitlists?
Our primary advice is to focus on your content quality - Waitlister will take care of the rest.
Next Steps
Q: What are your next steps for KeiKo, and how do you plan to engage with your waitlist community as you move forward?
We'll be engaging by sharing beta launch invites of KeiKo with our waitlist community.
Build Your Own Waitlist
Ready to build your own high-impact waitlist? Waitlister provides everything you need:
- Easy, customizable waitlists
- Built-in analytics
- Broadcasting features
- Reliable uptime and data management
- And more...