Waitlist

Waitlist Settings

After creating your waitlist, you can fine-tune various settings to match your brand and business needs. These configurations help optimize the subscriber experience, enhance your brand presence, and streamline waitlist management.

Accessing Settings

Navigate to the Overview page and click "Settings" in the upper right corner.

Logo

Your logo appears on your thank-you pages and custom domains, providing visual consistency throughout the subscriber experience.

Managing Your Logo

1. Upload a Logo: Click "Upload" or "Change" to select an image file from your device
2. Update: After selecting a new logo file, click "Update" to save changes
3. Remove: Click "Remove" to delete your current logo

Logo Best Practices

• Use a square or circular logo for optimal display
• Ensure sufficient contrast against white backgrounds
• Keep file size under 2MB for faster loading
• PNG format with transparency is recommended

Security & Validation

Email Validation

Email validation helps maintain list quality by checking email addresses before allowing sign-ups, reducing invalid submissions and preventing spam.

When enabled:

• Checks email format and syntax before submission
• Blocks disposable/temporary email addresses
• Identifies suspicious patterns and common typos

Benefits:

• Higher quality leads - focus on genuine prospects
• Better metrics - more accurate analytics
• Improved deliverability - fewer bounces when sending campaigns
• Reduced spam - minimize bot submissions

Turnstile CAPTCHA

Cloudflare Turnstile provides advanced spam protection while keeping the experience smooth for real users.

How it works:

• Runs verification in the background
• Only shows challenges when suspicious activity is detected
• Validates requests server-side for added security
• Works on both landing pages and embedded forms

Benefits:

• Block automated spam signups
• Get clean data from real subscribers
• Better email deliverability
• Seamless experience - most real users won't see any challenge

Note: Turnstile only works on landing pages and forms created on Waitlister, not on embedded forms on external websites.

Referral Program

The referral program incentivizes subscribers to share your waitlist, helping you grow your audience organically.

How It Works

When enabled:

• Subscribers receive a unique referral link after signing up
• Referrers earn points when someone joins using their link
• Points can also be earned through social media follows
• Subscribers with more points rank higher on your waitlist
• The thank-you page automatically shows referral options

Point Configuration

Configure three types of points:

• Signup points: Points awarded when a user joins the waitlist (0-1000)
• Referral points: Points awarded for each successful referral (0-1000)
• Social task points: Points awarded for each social media follow (0-100)

Pro Tip: You can use our API to update subscriber points for custom actions. View API docs.

When to Use Referral Programs

• Product Launches: Create viral anticipation before launch
• Limited Access Products: Reward engaged users with earlier access
• Competitive Markets: Gamify the waitlist process
• Community-Driven Products: Leverage word-of-mouth for authentic growth

Best Practice: Enable the referral program early in your waitlist lifecycle to maximize viral growth potential.

Domains

Landing Page Domain

Add a custom domain for your landing page instead of using the default Waitlister subdomain.

Email Domain

Send emails from your own domain instead of the default Waitlister email domain. This improves brand consistency and email deliverability.

Whitelisted Domains

Control which domains can submit to your form action endpoint. This is useful when using the form on external websites to prevent unauthorized submissions.

To add a domain:

1. Enter the domain (e.g., example.com, localhost, or an IP address)
2. Click "Add"
3. Click "Update" to save your whitelist

Accepted formats:

• Standard domains: example.com
• Subdomains: app.example.com
• Localhost: localhost or localhost:3000
• IP addresses: 192.168.1.1 or 192.168.1.1:8080

Form Settings

Form Embed URL

If you're using the embeddable form on your website, specify its URL here for accurate tracking and referral attribution.

Why this matters:

• Accurate tracking of form views and conversion rates
• Proper redirect handling for referral links
• Consistent analytics data
• Correct attribution of traffic sources

Enter the full URL including https:// (e.g., https://yourwebsite.com/waitlist). If left blank, the system will attempt to automatically detect the origin URL.

Email Preferences

Control notification settings for subscriber activity to stay informed about your waitlist growth.

New Subscriber Notifications

Choose how you receive notifications when people join your waitlist:

• Send always: Receive an email for every new subscriber
• Send when a milestone is reached: Get notifications at key thresholds (10, 50, 100 subscribers, etc.)
• Never send: Turn off all new subscriber notifications

Pro Tip: For small waitlists, "Send always" provides detailed visibility. As your list grows, consider switching to milestone notifications to reduce email volume.

Danger Zone

Reset Waitlist

The reset feature allows you to clear specific data from your waitlist, useful after testing or when starting fresh.

Reset options:

• Delete views: Reset the page/form view counter to zero
• Delete subscribers: Remove all subscriber information and data
• Both: Reset both views and subscribers

⚠️ Warning: This action permanently deletes selected data and cannot be undone. Use with extreme caution.

When to use reset:

• After completing initial testing and before official launch
• When repurposing an existing waitlist for a new product
• If you need to clear test data from analytics
• When refreshing your waitlist strategy completely

Best Practices

For New Waitlists

1. Upload your logo immediately for professional appearance
2. Enable referrals early to build viral potential
3. Keep email validation on to ensure quality from day one
4. Start with milestone notifications to avoid email overload

For Growing Waitlists

1. Monitor referral analytics to see if your program is effective
2. Adjust email preferences based on growth rate
3. Verify embed URL is correct if using forms in multiple places
4. Export subscriber data regularly as a backup

For Launch Preparation

1. Verify all subscriber information is complete
2. Prepare your launch announcement based on list size
3. Consider how to segment subscribers for targeted messaging
4. Don't reset data close to launch unless absolutely necessary

Next Steps

After configuring your waitlist:

1. Customize your landing page for maximum conversion
2. Set up your form fields to collect relevant subscriber information
3. Review your analytics to track growth and engagement
4. Manage your subscribers to organize and segment your list

Need Help?

Contact us via the public contact form or access the Help page in your account dashboard.