Waitlist

Landing Page

Example landing page created with Waitlister

The landing page builder lets you create conversion-optimized waitlist pages without writing any code.

With its drag-and-drop interface, you can design professional pages that match your brand in minutes.

Editor Interface

When you access the landing page editor, you'll find these key elements:

Navigate to the landing page dashboard

Top Toolbar

The toolbar at the top of the editor provides some essential controls.

  • Device Preview Buttons: Switch between desktop, tablet, and mobile views to make sure your page looks good on all devices
  • Undo/Redo: Revert changes or reapply them with these history controls
  • Save/Publish: Save your draft or publish your landing page
  • Preview: View your landing page as visitors will see it

The sidebar on the left contains all the customization options and components.

  1. Template Selection: Choose from pre-designed templates to get started quickly
  2. Global Settings:
    • Background options (color, gradient, pattern, or image)
    • Page padding controls
    • Font selection for titles and body text
    • Cookie consent settings
  3. Components: Categorized sections you can drag onto your page

Main Editing Canvas

The central area shows a live preview of your landing page where you can:

  • Drag and drop components
  • Click components to edit them
  • Rearrange sections with drag handles
  • See exactly how your page will look

Getting Started

Creating a New Landing Page

  1. Navigate to your waitlist dashboard
  2. Click "Landing page" in the left navigation
  3. Click "Create landing page" if you haven't created one yet

Using Templates

To start with a pre-designed template:

  1. Click "Select template" at the top of the sidebar
  2. Browse through the available templates
  3. Click on a template to apply it to your page

Templates are fully customizable, so you can modify colors, fonts, and content to match your brand after applying a template.

Page Structure

Your landing page is built from various components that you can add, remove, and rearrange. These components are organized into categories for easy access.

Layout Components

  • Container: Create multi-column layouts that can hold other components
    • Responsive stacking of columns
    • Adjustable column gap

Content Components

  • Title: Large headline text (required for all pages)
  • Text: Paragraphs of body text
  • Badge: Small highlight text with customizable styling
  • Image: Upload and display images
  • Video: Embed videos from YouTube, Vimeo, or upload your own
  • Features: Display product features with icons and descriptions

Form Components

  • Email Field: Input field for collecting email addresses (required)
  • Name Field: Optional field for collecting names
  • Phone Number Field: Optional field for collecting phone numbers
  • Submit Button: Button for form submission (required)
  • Survey: Add custom questions to gather additional information

Social & Engagement Components

  • Social Links: Links to your social media profiles
  • Social Proof: Display the current number of subscribers
  • Subscriber Goal: Show progress toward a subscriber target
  • Leaderboard: Display top referrers on your waitlist

Advanced Components

  • Check Waitlist Status: Allow users to check their position on the waitlist

Working with Components

Adding Components

  1. Find the component you want in the sidebar
  2. Drag it onto your page at the desired position
  3. On mobile, you can tap a component in the sidebar to add it to the bottom of your page

Adding sections to landing page

Editing Components

  1. Click on a component to select it
  2. Use the sidebar to customize its properties
  3. Changes appear in real-time on your page

Customization options for individual sections

Rearranging Components

  1. Hover over a component to reveal the drag handle on the left side
  2. Click and hold the drag handle
  3. Drag the component to its new position
  4. Release to drop it in place

Rearranging sections on the landing page

Duplicating and Deleting

When you've selected a component, you'll see a floating action bar with different options.

  • Duplicate: Create an exact copy of the component
  • Delete: Remove the component from your page

Working with Containers

Containers allow you to create multi-column layouts.

  1. Adding columns: Click the "Add column" button in the container to add a new column (up to a maximum of 3)
  2. Column content: Drag components directly into columns
  3. Column spacing: Use the gap controls to adjust spacing between columns

Customization Options

Background Options

Your landing page background can be customized in four ways.

  1. Solid Color: Choose any color with the color picker
  2. Gradient: Create linear or radial gradients with multiple colors
  3. Pattern: Select from predefined patterns with customizable colors
  4. Image: Upload a background image for your page

Typography

Customize the fonts used throughout your page.

  1. Title Fonts: Choose from a variety of fonts for all headings
  2. Body Fonts: Select a readable font for regular text
  3. Size and Color: Adjust text size and color individually for each text component

Component Styling

Each component has its own styling options that may include:

  • Colors (background, text, borders)
  • Borders (width, radius, color)
  • Padding and margins
  • Alignment (left, center, right)
  • Size adjustments

Spacing

Control the spacing between components.

  1. Select a component
  2. Use the spacing control in the sidebar to adjust the margin below it
  3. Values are in pixels

Enable and customize a cookie consent banner.

  1. Toggle cookie consent in the Global settings
  2. Customize the banner text, button labels, and styling
  3. Configure which cookie categories to include
  4. Preview how it will appear to visitors

Saving and Publishing

Saving Your Work

Your work is not automatically saved so you'll need to manually save it.

  1. Click "Save changes" in the top toolbar
  2. The button will show "Changes saved" when your work is up to date

Previewing Your Page

Before publishing, preview your landing page.

  1. Click "Preview" in the top toolbar
  2. This opens your page in a new tab as it will appear to visitors
  3. Test all forms and interactions to make sure everything works correctly

Publishing Your Page

When your landing page is ready to go live.

  1. Click "Publish" in the top toolbar
  2. Confirm the publish action
  3. Your page will be available at waitlister.me/p/your-slug

Once published, you can:

  • Share the link with potential subscribers
  • Embed it on your website
  • Link to it from your social media accounts

Unpublishing

If you need to take your page offline temporarily.

  1. Click "Unpublish" in the top toolbar (visible only for published pages)
  2. Confirm the unpublish action
  3. Your page will no longer be accessible to the public

Landing Page Settings

The Landing Page Settings modal allows you to configure additional options for your waitlist page, including social sharing images, SEO metadata, and conversion tracking.

To access these settings:

  1. Navigate to your waitlist dashboard
  2. Click "Landing page" in the left navigation
  3. Click the "More" button and then "Settings"

Social Sharing Image

This allows you to customize how your landing page appears when shared on social media platforms.

Available for published landing pages only.
  1. Enter the URL of your desired social sharing image in the "Social image URL" field
  2. The recommended image size is 1200×630 pixels
  3. Once set, you'll see a preview of your current image

A well-designed social sharing image can increase click-through rates when your waitlist is shared on platforms like X, Facebook, or LinkedIn.

Additional SEO Settings

This section allows you to customize metadata for search engines and social media sharing, helping improve your waitlist page's visibility and appearance in search results.

Available for custom domains only.

You can configure the following SEO settings.

  1. Page Title (70 characters max)
    • Displayed in browser tabs and search results
    • Example: "Join our waitlist - Your Product Name"
  2. Meta Description (160 characters max)
    • Appears in search engine results below the title
    • Example: "Join our waitlist to be the first to know when we launch. Sign up now for early access."
  3. Keywords (comma separated)
    • Help search engines categorize your page
    • Example: "waitlist, early access, product launch"
  4. Social Title (optional)
    • Custom title used when shared on social media
    • If not specified, the Page Title will be used instead
  5. Social Description (optional)
    • Custom description used when shared on social media
    • If not specified, the Meta Description will be used instead

Tracking

The tracking section allows you to integrate analytics and conversion tracking tools to measure the performance of your waitlist page.

Available in Pro plan.
  1. Facebook Pixel
    • Enter your Facebook Pixel ID (numeric only)
    • Automatically tracks the "CompleteRegistration" event when users join your waitlist
  2. Google Tag
    • Enter your Google Tag ID (format: G-XXXXXXXXXX)
    • Automatically tracks the "conversion" event when users join your waitlist

Best Practices

Design Tips

  1. Keep it simple: Focus on one clear call-to-action
  2. Use whitespace: Don't overcrowd your page
  3. Consistent branding: Use your brand colors and fonts
  4. Mobile-first: Design with mobile users in mind
  5. Visual hierarchy: Make important elements stand out

Content Tips

  1. Clear value proposition: Explain what subscribers get
  2. Concise copy: Keep text brief and engaging
  3. Social proof: Show existing interest when possible
  4. Trust signals: Include testimonials or logos if available
  5. Clear next steps: What happens after signing up?

Landing Page Essentials

Every effective waitlist landing page is recommended to include these elements.

  1. An attention-grabbing headline
  2. A brief explanation of your product/service
  3. The benefit of joining the waitlist
  4. A simple sign-up form
  5. A compelling call-to-action button

Troubleshooting

Changes Not Saving

  • Check your internet connection
  • Try refreshing the page
  • Look for error messages

Images Not Uploading

  • Check file size (max 2MB)
  • Ensure proper file format (PNG/JPEG)
  • Try compressing the image

Layout Problems

  • Check padding values
  • Verify mobile responsiveness
  • Adjust section spacing

Can't Find a Component

  • Check all category tabs in the sidebar
  • Some components may require upgrading your plan

Undo/Redo Not Working

  • Only the last 20 actions are stored in history
  • Page refreshes will clear the history

Help and Support

Need assistance with waitlist configuration? We're here to help.

Get started for free

Start collecting sign ups for your product launch in minutes — no coding required.