Features

Referral Program

Thank-you page example

The Waitlister referral program helps you grow your waitlist exponentially by incentivizing subscribers to refer others. Our points-based system rewards users for joining, sharing, and engaging with your brand, creating a powerful viral loop that can significantly boost your subscriber count.

The referral program feature is available on Growth and Business plans.

How the Points-Based System Works

The referral program uses a straightforward points system with multiple ways for users to earn points.

  1. Signup Points: Awarded when someone joins your waitlist
  2. Referral Points: Awarded when someone successfully refers a new subscriber
  3. Social Task Points: Awarded when users follow your social media accounts
  4. Custom Points: Optionally awarded for other actions via the API

Subscribers with more points are placed higher on your waitlist, creating a strong incentive to share your waitlist with others and engage with your brand. This transparent system shows users exactly what they need to do to improve their position.

Setting Up Your Referral Program

Enabling the Referral Program

  1. Go to your waitlist dashboard
  2. Find "Referral Program" on the main info card and click on the highlighted value
  3. Toggle the switch to "Enabled"
  4. Configure your point values
  5. Click "Update" to save your changes

Referral Program settings

Configuring Point Values

You can customize how many points are awarded for different actions.

  • Signup Points: Default is 50 points
  • Referral Points: Default is 30 points per referral
  • Social Task Points: Default is 5 points per social follow

The optimal point values depend on your specific goals.

  • To prioritize initial signups, set higher signup points
  • To emphasize referral behavior, set higher referral points
  • To boost social media following, increase social task points
  • For most balanced growth, keep signup points highest, followed by referral points, then social task points

Social Follow Tasks

Social follow tasks allow users to earn points by following your social media accounts directly from their thank-you page. This feature helps grow your social media presence while giving users immediate ways to improve their waitlist position.

Setting Up Social Follow Tasks

  1. Configure Points: Set your social task point value in the referral program settings
  2. Enable Social Tasks: Go to your thank-you page customization and enable the "Social tasks" section
  3. Add Social Handles: Enter your username/handle for each platform you want to include
  4. Customize Content: Add a title and description for the social tasks section

How It Works

When users complete signup, they see available social follow tasks on their thank-you page with clear point indicators. Clicking "Follow" redirects them to your social profile and automatically awards points to their account.

Note: Points are earned by clicking the follow buttons, not by actual follows. Users can earn points for each platform once.

Advanced Features

API Integration

For even more flexibility, you can use our API to award custom points for any action:

curl -X PUT "https://waitlister.me/api/v1/waitlist/your-waitlist-key/subscribers/[email protected]" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: your-api-key" \
  -d '{
    "points": 200
  }'

For example, you could reward your subscribers for:

  • Completing product surveys
  • Engaging with social media content
  • Participating in beta testing
  • Any other valuable action for your business

See the Update Subscriber API documentation for more details.

Best Practices

Optimizing Your Referral Program

Based on results from successful waitlists, here are some recommendations to get maximum benefit out of your referral program:

  1. Communicate Value: Clearly explain how users benefit from moving up the waitlist
  2. Set Achievable Goals: Make point thresholds attainable to maintain motivation
  3. Leverage Social Tasks: Use social follow tasks to grow your audience while rewarding users
  4. Recognize Top Referrers: Display a leaderboard or feature them in your communications to encourage competition
  5. Create Urgency: Consider running time-limited bonus point promotions
  6. Mobile-First: Ensure your thank-you page works perfectly on mobile devices

Common Pitfalls to Avoid

  • Too Many Initial Points: If signup points are too high, referrals seem less valuable
  • Too Low Referral Points: If referral points are too low, sharing isn't incentivized
  • Unclear Instructions: Always make the referral process obvious and simple
  • No Follow-up: Send reminder emails about referral opportunities

Help and Support

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