Features
Email Broadcasts
Email broadcasts allow you to send targeted updates and announcements to your waitlist subscribers. This powerful feature helps you maintain engagement, share product news, and build relationships with your audience throughout the waiting period.
Email broadcasts are available on the Launch plan and higher.
Getting Started with Broadcasts
Accessing the Broadcasts Feature
- Navigate to your waitlist dashboard
- Click "Broadcasts" in the sidebar navigation
- You'll see a list of all your existing broadcasts with their current status
Creating a New Broadcast
To create a new email broadcast:
- Click the "New broadcast" button in the top-right corner of the broadcasts page
- This will take you to the broadcast editor where you can compose your message
Configuring Your Broadcast
The broadcast editor provides many options for customizing your email.
Sender Information
- Sender Name: The name that will appear as the sender in recipients' inboxes
- Sender Email: The email address that will be used to send the broadcast
- You can use your default Waitlister domain
- On the Growth plan and higher, you can also send from a verified custom email domain
- Reply-To Address: An optional email address where replies will be directed (if different from the sender)
Email Content
- Subject Line: The subject of your email broadcast
- Preheader: An optional preview line shown next to the subject in most inboxes
- Block Editor: Build your email visually by stacking blocks
- Add text, image, button, divider, spacer, and custom HTML blocks
- Select any block to edit its content and styling in the sidebar
- Reorder, duplicate, or delete blocks directly on the canvas
- Insert template variables (like the subscriber's name or referral link) from the text toolbar
- Start from a prebuilt template instead of a blank page
- Design Settings: Set the email's background colors, content width, font, and link color once for the whole email
- Device Preview: Toggle between desktop and mobile views to see how your email reads on any screen
Your design is compiled to email-safe HTML when you save, so what you see in the editor is what lands in your subscribers' inboxes — including Gmail and Outlook.
Broadcasts created with the previous editor keep sending exactly as they were. Open one in the builder and click "Adapt to blocks" whenever you want to edit it with the new editor.
Sending Your Broadcast
Once you've prepared your broadcast, you have several options.
Save as Draft
Click the "Save" button to store your broadcast as a draft without sending it. This allows you to:
- Work on the content over multiple sessions
- Get approval from team members before sending
- Finalize your messaging later
Test Before Sending
Always test your broadcast before sending it.
- Click the "Test" button to send the email to your own inbox, with template variables filled in with example values
- Check that all links work correctly
- Use the desktop/mobile toggle to check how the email reads on smaller screens
Send Options
You can choose the audience you want to receive the broadcast.
- All Subscribers: Send to everyone on your waitlist
- Custom Range: Target subscribers within specific positions (e.g., positions 1-100)
Managing Your Broadcasts
Broadcast Status
Each broadcast in your list will show its current status.
- Draft: Saved but not yet sent
- Running: Currently being sent to recipients
- Completed: Successfully sent to all recipients
- Some Failed: Sent but failed for some recipients
- Failed: Broadcast could not be sent
Viewing Broadcast Details
To see details about a specific broadcast:
- Click on the broadcast subject in your broadcasts list
- This opens a page showing:
- Complete content of the email
- Sender and reply-to information
- Status and recipient statistics
- Send date and time
Troubleshooting
Delivery Problems
- Verify your sender email is correctly formatted
- Check that your custom domain is properly verified (if applicable)
- Ensure your email content doesn't contain spam triggers
Display Issues
- Send yourself a test email to check appearance before sending
- If you use custom HTML blocks, keep their structure simple for maximum compatibility
- Images added through the builder are automatically optimized for email
Low Engagement
- Test different subject lines and content formats
- Send at different times to identify optimal engagement periods
- Ensure your content provides clear value to subscribers
Help and Support
Need assistance with broadcasts? We're here to help.
- Contact us via the public contact form
- Access the "Help" page in your account dashboard