Features

Email Broadcasts

Email broadcasts overview

Email broadcasts allow you to send targeted updates and announcements to your waitlist subscribers. This powerful feature helps you maintain engagement, share product news, and build relationships with your audience throughout the waiting period.

Email broadcasts are available on the Pro plan and higher.

Getting Started with Broadcasts

Accessing the Broadcasts Feature

  1. Navigate to your waitlist dashboard
  2. Click "Broadcasts" in the sidebar navigation
  3. You'll see a list of all your existing broadcasts with their current status

Creating a New Broadcast

To create a new email broadcast:

  1. Click the "New broadcast" button in the top-right corner of the broadcasts page
  2. This will take you to the broadcast editor where you can compose your message

Configuring Your Broadcast

Broadcast editor

The broadcast editor provides many options for customizing your email.

Sender Information

  1. Sender Name: The name that will appear as the sender in recipients' inboxes
  2. Sender Email: The email address that will be used to send the broadcast
    • You can use your default Waitlister domain
    • Scale users can also use a verified custom domain
  3. Reply-To Address: An optional email address where replies will be directed (if different from the sender)

Email Content

  1. Subject Line: The subject of your email broadcast
  2. Content Editor: A rich text editor for creating your email content
    • Format text with bold, italic, and other styling options
    • Insert links to external resources
    • Add images
    • Customize the background color to match your brand
  3. Preview Option: See how your email will look to recipients before sending

Sending Your Broadcast

Once you've prepared your broadcast, you have several options.

Save as Draft

Click the "Save" button to store your broadcast as a draft without sending it. This allows you to:

  • Work on the content over multiple sessions
  • Get approval from team members before sending
  • Finalize your messaging later

Preview Before Sending

Always preview your broadcast before sending it.

  1. Click the "Preview" button to see exactly how your email will appear to recipients
  2. Check that all links work correctly
  3. You can also send a test email to yourself

Send Options

You can choose the audience you want to receive the broadcast.

  • All Subscribers: Send to everyone on your waitlist
  • Custom Range: Target subscribers within specific positions (e.g., positions 1-100)

Send broadcast modal

Managing Your Broadcasts

Broadcast Status

Each broadcast in your list will show its current status.

  • Draft: Saved but not yet sent
  • Running: Currently being sent to recipients
  • Completed: Successfully sent to all recipients
  • Some Failed: Sent but failed for some recipients
  • Failed: Broadcast could not be sent

Viewing Broadcast Details

To see details about a specific broadcast:

  1. Click on the broadcast subject in your broadcasts list
  2. This opens a page showing:
    • Complete content of the email
    • Sender and reply-to information
    • Status and recipient statistics
    • Send date and time

Troubleshooting

Delivery Problems

  • Verify your sender email is correctly formatted
  • Check that your custom domain is properly verified (if applicable)
  • Ensure your email content doesn't contain spam triggers

Display Issues

  • Use the preview function to test appearance before sending
  • Keep HTML structure simple for maximum compatibility
  • Optimize images for email (compressed, properly sized)

Low Engagement

  • Test different subject lines and content formats
  • Send at different times to identify optimal engagement periods
  • Ensure your content provides clear value to subscribers

Help and Support

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