16 Best Coming Soon Page Examples and What to Copy From Each

A coming soon page announces a product, store or site before it launches and collects the emails of people who want it. The good ones say what's launching and who it's for, ask for one thing, and give people a reason to sign up now: early access, a place in line or a reward for sharing.

The 16 coming soon page examples below run from Spotify's 2011 US invite page to Bluesky's 2023 waitlist, and each does that in a different way. Every page is real and named, and every screenshot comes from a Wayback Machine capture, dated in its caption. The archive kept Harry's page but not its stylesheet, so that one is rebuilt with the CSS Harry's later open-sourced. The numbers come from the companies and founders themselves, so a few differ from the usual retellings. Robinhood's own launch post, for one, put its waitlist at 800,000 people, not the million often quoted. The builder is named only where the page's own code shows it.

The 16 best coming soon page examples at a glance

The years are when each page was archived.

Waitlists that reward sharing

These five gave people a reason to tell friends: a free product, a better place in line, or both. The reward was spelled out on the page or on the screen right after the signup.

1. Harry's: rewards for sharing that start at five friends

Harry's pre-launch page as archived on March 10, 2013, rebuilt with the stylesheet and images Harry's later published in its open-source Prelaunchr app, because the archive didn't keep them. The font is a fallback. Wayback Machine capture

The week before its store opened in March 2013, Harry's put up a page with no product details: "Harry's is coming", "Respecting the Face and Wallet Since Like...Right Now.", a small key and a button that said "Step Inside". After signing up, people got a link to share, with free products at 5, 10, 25 and 50 friends who joined. Co-founder Jeff Raider wrote that they collected "over 85K valid email addresses (and over 100K emails in total) in the span of seven days", and that 77% came through referrals. More in the Harry's case study.

Built with: Prelaunchr, Harry's own app, which it later open-sourced.

What to copy: make the first reward easy to reach. Harry's first tier took five friends, and only the top one took fifty.

2. Robinhood: the cost you pay today, and your place in line

Robinhood's early-access page on December 14, 2013. Wayback Machine capture

In December 2013, the top of Robinhood's page had a logo, two lines, an email field and one button: "The world's $0 commission stock brokerage. Stop paying $10 for every trade." and "Get Early Access". By mid-2014, the screen after signing up showed how many people were ahead of you and how many were behind you, with a line saying that referring friends would get you in sooner.

A Robinhood waitlist screen archived on June 13, 2014, with the person's email address and referral link blurred.

When it opened to everyone in March 2015, Robinhood wrote that it had now invited "all 800,000 people who signed up for our waitlist".

What to copy: put the cost your visitor pays today in the headline. After the signup, show the people behind them as well as the people ahead, so a long line feels like progress.

3. Superhuman: the ask on the thank-you page

Superhuman's homepage on June 1, 2018. The demo contact's details are blurred. Wayback Machine capture

The top of Superhuman's page made one claim, "The Fastest Email Experience Ever Made", next to one email field. The referral ask came after the signup. The thank-you screen, signed by founder Rahul Vohra, said: "If you want to skip the wait, the fastest way is to get an invite from someone already using Superhuman!" It ended with "ps. please spread the word, and I'll bump you up the list :)".

What to copy: ask people to share on the thank-you page, in a person's voice. That's the moment they've just decided they want in.

4. Nothing Phone (1): a referral link, then a deposit

Nothing's pre-order page on June 27, 2022. The counter's digits are blurred, because the archived copy shows an earlier value than visitors saw that day. Wayback Machine capture

For its first phone, Nothing ran "INVITE ONLY PRE-ORDERS": "Register to get on the waitlist for an invite. When you get the invite, it guarantees your spot to order phone (1) from 12 July, and unlocks an exclusive reward." After signing up, the page said "REFER YOUR FRIENDS TO CLIMB THE LIST". An invite let you place a "non-refundable £20 deposit" to hold your spot, and the page promised an extra £20 of accessory credit when you confirmed your order. Two days after the list opened, co-founder Carl Pei posted: "100,000+ on the pre-order waiting list!"

Built with: Shopify, with Nothing's own waitlist code.

What to copy: once someone's in, ask for a commitment. Even a small deposit shows you who intends to buy.

5. Mondo (now Monzo): an exact number of spots

Mondo's waitlist page on January 23, 2016. Wayback Machine capture

Before it had a banking license, the bank now called Monzo opened with "Finally, a bank as smart as your phone." and a hard limit: "We've only got 3000 invites for our Alpha Preview. Sign up now to be in with a chance". The footer said plainly, "We aren't a bank yet". After signing up, people were told to "Bump yourself higher up the list by inviting your friends." In March 2016, the company wrote that "three thousand users have tested the app", and that people on the waiting list could "see exactly where you are in the queue, and invite more friends to move forward in line."

What to copy: if spots are limited, give the exact number, and stick to it.

Pages that sell the idea before the product

These four led with an idea instead of the product: a stance, a story or a promise.

6. HEY: no form, just an email address and a question

The end of HEY's homepage on February 6, 2020. Wayback Machine capture

Before HEY launched, its homepage was a letter from Jason Fried that ended "HEY is our love letter to email, and we're sending it to you. Coming April 2020." There was no form. To sign up, you sent an email: "To get on the list, email iwant@hey.com and tell us how you feel about email." A P.S. promised the address would only be used to send an invite, and that "the list will be destroyed once everyone on the list has been invited." HEY launched on June 15, 2020, and Basecamp said on its podcast that by the end of the first week the invite list "had ballooned to almost 100,000 people."

What to copy: ask for a little effort. A short story filters for people who care, and HEY promised to ask permission before sharing any of them.

7. OnePlus: a stance before there was a phone

OnePlus's homepage on December 20, 2013. Wayback Machine capture

Four months before it unveiled its first phone, OnePlus's site showed no product at all. It had a slogan, "NEVER SETTLE", painted over a pile of other phones, an email field with a Subscribe button, and a manifesto below that began "TOO OFTEN WE MAKE COMPROMISES. TOO OFTEN WE MAKE TRADEOFFS. TOO OFTEN WE SETTLE." and went on: "We don't accept the excuse that you can't create a perfect phone at a disruptive price."

What to copy: if you can't show the product yet, say what you're against. People who agree will leave their email.

8. Figma: what isn't ready yet, with a date

Figma's homepage on December 3, 2015. The faces in the photo are blurred. Wayback Machine capture

Figma's preview page said what it was in five words, "The Collaborative Interface Design Tool.", and then what it wasn't yet: "Sign up to reserve your spot in our Preview Release. Our full feature set will be ready in 2016." Further down, three features in the list carried an asterisk: "*Coming 2016". The page ended with the same ask: "Sign up to reserve your spot. We'll let you in as soon as we can."

What to copy: mark the features that aren't ready and say when they will be. Early users then know what they're signing up for.

9. Arc: "Try it for yourself", and no mention of a waitlist

Arc's homepage on August 19, 2022. Wayback Machine capture

In 2022, Arc's homepage opened with "Arc is a browser..." and a "Try it for yourself" button, repeated down the page. The page never used the word "waitlist". Every button led to a form on Typeform, not a download, until July 25, 2023, when the buttons changed to "Download Arc" (Wayback Machine capture).

What to copy: label the button with what people want, which is to try it, and explain the wait on the form behind it.

Invite-only betas

These seven let people in gradually. Each page made clear that access was limited, and most said what would happen next.

10. Mailbox: a reservation number, and a reason for the wait

Mailbox's reservation form on January 25, 2013, opened from the page's "Reserve your Mailbox" button. The demo inbox behind it is blurred. Wayback Machine capture

Mailbox, an iPhone email app, asked for a phone number instead of an email: "Enter your iPhone number and we'll notify you of your place in line." Its reservations page explained that the number texted back "is your place in line", and the homepage gave the reason for the queue: "In order to provide a robust, world-class email service, we will be filling reservations on a first-come, first-served basis." A week after launch, the company wrote: "On the first day, we stretched to fill 1,000 reservations. Tonight we filled reservation #150,000."

What to copy: if you're making people wait, tell them why, and give each person a number they can check.

11. Slack: one extra field that tells you who to let in

Slack's homepage on November 2, 2013, during its preview release. Wayback Machine capture

Slack's preview page opened with "Be less busy." and asked for two things, an email address and a company name, because it was selling to teams. Under the form: "Slack is in limited preview release. Sign up to get your invitation." Stewart Butterfield told First Round Review that between August 2013 and February 2014 they "went through those initial 15,000 sign-ups" and kept improving the new-user experience. They didn't call it a beta "because then people would think that the service would be flaky or unreliable."

What to copy: ask for the one detail that tells you who to let in first. For Slack, that was the company name.

12. Linear: a placeholder in its users' language

Linear's homepage on December 1, 2019. Wayback Machine capture

Linear's beta page opened with "Linear - limited beta release", "The issue tracking tool you'll enjoy using", and a field that read "> enter your work email" next to "Request Early Access". Further down: "We're gradually opening up early access to companies and teams who want to be more productive." In November 2019, co-founder Karri Saarinen wrote that "thousands of small and large companies" had signed up to the waitlist.

What to copy: write the form in your audience's language. Linear's placeholder looked like a command prompt and asked for a work email, so it spoke to developers and told Linear which company each signup came from.

13. Warp: the product working, next to the button

Warp's homepage on July 14, 2021. The username in the terminal tab is blurred. Wayback Machine capture

Warp's private-beta page put the product beside the button: a terminal window with a tab for each feature, next to "The terminal that supercharges your developer workflow" and "Request access", which opened a signup form. When Warp removed its waitlist in April 2022, founder Zach Lloyd wrote that "thousands of developers have made Warp their daily driver" since the private beta began nine months earlier.

Built with: Webflow, with the signup form on Typeform.

What to copy: if the product works, show it working next to the signup button.

14. Bluesky: one sentence on what you get

Bluesky's homepage on March 1, 2023. Wayback Machine capture

Bluesky's page was a headline, two short sentences and one field: "Bluesky will launch soon. Join the waitlist to try the beta before it's publicly available." In September 2023, the company wrote that it had "invited 1M users through the waitlist" and had "2 to 3M more to send out." Signups opened to everyone in February 2024.

What to copy: say in one sentence what signing up gets people. Bluesky's answer was "try the beta before it's publicly available".

15. Spotify: a paid way past the line

Spotify's US invite page on its launch day, July 14, 2011. Wayback Machine capture

When Spotify launched in the US, its free plan was invite only. The page said "Sign up for an invite now. We'll send it to you as soon as we can", and right under the form: "Don't want to wait for an invitation? Jump the queue by signing up for Spotify Premium or Unlimited, starting at just $4.99/month." The paid plans were open from day one, so the invite queue doubled as a reason to upgrade.

What to copy: if you can let some people in now, offer a paid way past the line.

16. Pinterest: something to do while you wait

Pinterest's invite page on August 6, 2011. Wayback Machine capture

While joining Pinterest was by invite only, its page said exactly what would happen: "Sign up for an invite to join Pinterest." After signing up, people saw "Thanks! We'll send you an invite as soon as we can." and a link to browse pins in the meantime. Pinterest was already live and browsable, so the invite was for an account, not for seeing pins. Registration opened to everyone on August 8, 2012.

What to copy: give people something to look at while they wait, so the signup isn't the end of the visit.

Many of these companies had an audience or press attention before the page went up, and the page didn't create that. How to get waitlist signups covers what to do if you're starting without one.

What is a coming soon page?

A coming soon page is a single web page that announces a product, store, or website before it launches and collects visitor emails for a waitlist. Instead of an empty "under construction" placeholder, it does one job: turn early interest into signups you can market to at launch.

It catches people who hear about you before you can sell to them, who would otherwise forget you. Signups, especially from people who don't know you, tell you whether anyone wants the thing before you finish building it. And on launch day you have a list to email. What is a waitlist? covers the list side, and how to launch a new product covers the launch.

What the best coming soon pages have in common

A headline that says what it is

Many of these pages say what the product is in under ten words: "The issue tracking tool you'll enjoy using" (Linear), "Finally, a bank as smart as your phone." (Mondo), "The terminal that supercharges your developer workflow" (Warp). Robinhood went one step further and named a cost the visitor pays today: "Stop paying $10 for every trade." Harry's and OnePlus went the other way and sold an attitude, backed by rewards or a manifesto.

Test yours by showing it to someone who's never heard of you. If they can't say what you make, rewrite it.

One field, and a second only for a reason

Most of the pages ask for one thing, an email address. Mailbox asked for a phone number, because it texted your place in line. Slack added a company name, because it sold to teams, and Linear got the same signal from a single field by asking for a work email. HEY skipped the form altogether. Each extra field is one more thing to fill in, so add one only when you'll use the answer.

A date you can keep, or a reason for the wait

HEY said "Coming April 2020". When COVID pushed the launch back, a later version of the page said so. Figma marked its unfinished features "*Coming 2016", and Mailbox explained its queue. A countdown timer only helps when the date is real. If your timeline depends on funding, a partner or a feature you haven't built, leave the timer off and say what people will get, and when you'll tell them.

Proof that other people want it

Nothing showed its waiting-list count on the page. Robinhood showed it after the signup, as "People ahead of you" and "People behind you". A count persuades once it's big enough to impress, and a low one can put people off, so until then show it after the signup or leave it out.

A reason to share

Harry's gave free products at 5, 10, 25 and 50 friends who signed up. Robinhood, Mondo and Nothing moved you up the line, and Superhuman's founder offered to bump people up personally. The rewards that work are ones people can reach and understand at a glance. How to build a referral program for your waitlist goes through the options.

The product, if there's something to show

Warp put looping videos of its terminal beside its button, and Mondo and Superhuman showed their app on a phone. Harry's showed the razor. If you have screens, show them. If you don't, follow OnePlus and HEY and say what you stand for.

What to write on a coming soon page (message examples)

A good coming soon message says what's launching, who it's for, and what someone gets by signing up. "More info coming soon" says none of that, so visitors have no reason to leave an email or come back. Name the product and end with the signup. Only promise a date or an offer you can keep.

Messages by Situation

A product or app before launch

Product launches this spring. What it does, for whom, in one line. Join the waitlist for early access and launch-day pricing.

We're building a simpler way to do X, for Y. Leave your email and we'll let you in before the public launch.

A new website or online store

Our new store opens in month. What you sell, in a few words. Sign up for first access to the launch collection.

The new Brand site is almost ready. Leave your email and we'll send you a note the day it goes live.

A new product from an existing brand

Product name is the new product type from Brand. What's different about it, in one line. Join the list and you'll get the launch date before we post it anywhere else.

A site that's down for a rebuild

We're rebuilding site name. It'll be back by date. Leave your email and we'll let you know when it's live.

A rebrand

Old name is becoming New name on date. Same product, new name. Leave your email and we'll walk you through what's changing.

Better Ways to Say "More Info Coming Soon"

Use these when a page or section isn't ready but you still want to keep the visitor:

• "Full details on date. Get them first by email."
• "We're sharing the details with the waitlist first."
• "Pricing and features go to early signups before they're posted here."
• More formal: "Further details will be announced on date. Register your interest to be notified."
• More casual: "Still cooking. Leave your email and we'll tell you when it's done."

Social Posts That Point to Your Page

Product is coming on date. The waitlist gets in first: link

We've spent X months building Product for audience. First look below. Early access: link

Coming soon page templates to start from

These three are Waitlister templates, not launches, so they aren't counted in the list above. Each one comes with the signup form already connected to a waitlist. There are more in the template gallery.

Circular Flow (SaaS). A centered headline, a short paragraph on the problem, one email field and a "Request early access" button, with four feature labels floating around it.

Mobile App Showcase (apps). Copy and form on the left, a phone showing the app on the right, and a launch date ("Available from August 15th") under the headline.

Minimal Elegance (dark). A dark background, an early-access badge and a "Notify me" button. Swap its placeholder headline for one that names your product.

How to build a coming soon page on your platform

Most site builders have a built-in way to hide an unfinished site. They differ on whether that page can collect emails. Each guide below walks through the setup.

Waitlister

A hosted coming soon page with the signup form already connected to your waitlist. You can start from a template or a blank page, and the free plan needs no credit card. Every thank-you page gets a share link. From the Launch plan ($19 a month), it also shows each person's place in line, and you can run a referral program with points and a leaderboard. Launch also adds welcome emails and broadcasts, so you can email the list at launch. Waitlister coming soon page guide →

Shopify

Turn on Private mode (Online Store → Preferences → Store access) and visitors see your password page. Its default text is "Opening soon" with an email signup, and those signups land in your customer list as email subscribers. Nothing's phone (1) pre-order page (#4) ran on Shopify, with its own waitlist code. Shopify coming soon page guide →

Squarespace

Setting the site to password protected (Settings → Site availability) shows a lock screen, but the lock screen has no signup form. To collect emails, publish one regular page with a Newsletter block and set it as your homepage. Cover pages only exist on the older 7.0 version. Squarespace coming soon page guide →

Webflow

A site-wide password needs a paid Site plan, or a Growth, Agency or Enterprise Workspace. Webflow forms send the signup to you, but they don't email the person who signed up, so connect the form to a waitlist or email tool if you want to stay in touch. Warp's beta page (#13) was built on Webflow, with the form on Typeform. Webflow coming soon page guide →

Framer

Password protection is on Framer's paid plans. Framer forms can send signups to email, Google Sheets or a webhook, but they don't email the person who signed up.

For 15 live company sites built with Framer, and what to copy from each, see these Framer website examples.

Framer coming soon page guide →

WordPress

On WordPress.com, new sites start in Coming Soon mode (Settings → Reading → Site Visibility). Self-hosted WordPress has no built-in coming soon mode, so you add a plugin such as SeedProd. WordPress coming soon page guide →

Carrd

Carrd makes one-page sites, so a coming soon page is a natural fit. Carrd coming soon page guide →

There are also guides for Wix and GoDaddy.

Common mistakes on coming soon pages

• A clever headline nobody understands. "We're reimagining the paradigm of digital transformation" says nothing. "Project management that actually works" says what it is.
• A feature list up top. The first screen has one question to answer: why should I care? Put features further down, the way Figma did, or save them for launch.
• A form below the fold. The email field should be visible without scrolling, with a button in a color that stands out from the background.
• A countdown to a date you'll miss. A timer that resets, or hits zero with nothing to show, costs more trust than no timer.
• Silence after the signup. Write the first few pre-launch emails before the page goes live, and send an update every week or two: progress, a first look, a beta invite.

Frequently asked questions

What are some good coming soon page examples?

A few well-known ones: Harry's 2013 pre-launch page, which collected over 85,000 valid emails in a week by rewarding referrals; Robinhood's waitlist, which showed each person how many people were ahead of and behind them; HEY's 2020 page, which asked people to email a story instead of filling in a form; and Bluesky's 2023 waitlist page, which said in one sentence what signing up got you.

How do I create a coming soon page?

Pick a builder, write a headline that says what you're launching and who it's for, add a single email field, and connect it to a waitlist so you can email signups at launch. You can build one in an afternoon with a dedicated tool like Waitlister or start from a template.

How do I add a coming soon page on Shopify?

Turn on Private mode under Online Store → Preferences → Store access. Visitors then see your password page, which shows "Opening soon" and an email signup by default, and the signups go to your customer list. Our Shopify coming soon page guide walks through the setup.

How do I add a coming soon page on WordPress?

On WordPress.com, set Settings → Reading → Site Visibility to Coming Soon (new sites start there). On self-hosted WordPress, install a coming soon plugin like SeedProd, pick a template, add your headline, then activate it. SeedProd's free version has no email form block, so collecting emails with it needs SeedProd Pro. See our WordPress coming soon page guide.

How do I add a coming soon page on Squarespace?

The password-protected lock screen (Settings → Site availability) has no signup form, so publish a single regular page with a Newsletter block and set it as your homepage instead. Cover pages only exist on Squarespace 7.0. Our Squarespace coming soon page guide shows the full setup.

How do I add a coming soon page on Wix?

In the Wix Editor, add a landing page with no header or footer, set it as your homepage, and add a subscribe form. Wix can't hide pages on a published site, so take the other pages out of the menu (they stay reachable by URL) or password-protect them until launch. See our Wix coming soon page guide.

How do I add a coming soon page on GoDaddy?

In GoDaddy Websites + Marketing, unpublishing your site (Settings → Unpublish) shows visitors a "Coming Soon" page with your header image. See our GoDaddy coming soon page guide for collecting emails before launch.

What should a coming soon page include?

At minimum: a headline that says what's launching and who it's for, one email field, and a clear submit button. Add social proof (a testimonial, or a signup count once it's big enough to impress), a real launch date only if you have one, and a referral incentive to encourage sharing. Keep it all above the fold.

What's a professional way to say "coming soon"?

Say what's coming and when. "Product launches on date" tells visitors more than "coming soon" and sounds more confident. If you don't have a date yet, try "Full details will go to the waitlist first." It stays professional and gives visitors a reason to leave their email.

Do coming soon pages help with SEO?

Yes. A coming soon page can start ranking and earning links before launch, so you arrive on day one with existing authority and an email list. Publish it on your real domain (not a temporary subdomain), give it a clear title and description, and keep the URL stable through launch.

Build your coming soon page

Waitlister gives you a coming soon page with the signup form connected to a waitlist, so every signup lands on one list before launch day.

• Templates for SaaS, apps, courses and more
• A share link on every thank-you page, and place in line plus a referral program from the Launch plan
• Welcome emails and broadcasts from the Launch plan
• No code

Start free, no credit card.

Create your coming soon page →