Shopify Coming Soon Page and Waitlist: Setup Guide

Visit waitlister.me/sign-up to set up your waitlist.

The free plan includes:

• 100 subscribers
• 1 waitlist
• Landing page builder
• Embeddable forms
• Basic analytics
• Surveys and phone number collection
• Export subscribers

Perfect for validating product demand before manufacturing.

In your Waitlister dashboard, create a new waitlist for your product launch.

• Click "Create Waitlist"
• Name it after your product or collection
• Go to Overview tab
• Copy your waitlist key

Your form endpoint is: https://waitlister.me/s/YOUR_WAITLIST_KEY

Learn more about creating waitlists for different product types.

Choose the method that fits your technical comfort and store setup.

Option A: Standalone landing page.

Use Waitlister's hosted landing page and link to it from your Shopify store. Fast setup, no Shopify customization needed.

Option B: Embedded form.

Add Waitlister's embeddable form to your Shopify product pages or password page with a Custom Liquid section in the theme editor.

Option C: Custom form with POST action.

Build a form in Shopify and POST submissions to Waitlister. Full design control, requires HTML knowledge.

See our Shopify integration guide for detailed instructions on each method.

In Online Store → Edit theme, pick the page from the drop-down (Password, if your store is in Private mode). Add a Custom Liquid section, paste the Waitlister script and form container together, and save.

A script in theme.liquid won't load on the password page, which uses its own layout. Signups go to your Waitlister dashboard.

In Waitlister dashboard, whitelist your Shopify domain.

• Go to Configure → Whitelisted Domains
• Add your myshopify.com domain
• Add your custom domain if you have one

This security measure ensures only your store can submit to your waitlist.

In Waitlister, you can set up your welcome emails and send email broadcasts.

• Welcome email: Send immediately after signup to confirm and set expectations
• Update emails: Share development progress to maintain engagement
• Launch notification: Alert subscribers when product goes live with direct purchase link
• Scarcity reminder: Create urgency if inventory is limited

Include your Shopify product URL in the launch email so subscribers can purchase immediately. Read our email marketing guide for ecommerce-specific strategies.

Offer your subscribers rewards for referring others.

To enable referral program on Waitlister, go to Overview → Click "Referral Program".

• Set reward points for referrals
• You can also set points for social follows
• Customize messaging on the thank-you page editor
• Give rewards: early access, launch discount, free shipping, exclusive variant

Referral programs can work exceptionally well for. See how brands like Harry's generated massive waitlists through referrals. Learn more in our referral program guide.

Whether using Waitlister's landing page or embedded forms, add compelling product information.

• High-quality product photos from multiple angles
• Product specifications and materials
• Pricing to filter serious buyers from curious browsers
• Expected availability date to set clear expectations
• Size charts or variant options if applicable

For physical products, showing real product photography builds more trust than mockups or renders.

Run through the complete customer experience before promoting.

• Submit test signup and verify it appears in Waitlister
• Check automated welcome email delivery
• Test referral link generation and tracking
• Verify form works on mobile devices
• Test across different browsers
• Confirm Shopify product links work in emails

Once everything works perfectly, start promoting through your existing channels and paid advertising. Monitor waitlist analytics to optimize performance.

To hide the whole store until launch, go to Online Store → Preferences and turn on Private mode under Store access. New stores start in Private mode.

To edit the page, go to Online Store → Edit theme and pick Password from the page drop-down (it shows "Home page" by default). Change the heading and the email signup banner.

Signups are saved as customers who accept email marketing, under Customers → Email subscribers.

Shopify offers several ways to create coming soon pages depending on your needs.

• Password page: Lock entire store and customize the password page
• Theme page template: Create a custom template in your theme editor
• Landing page app: Use apps like PageFly or Shogun for visual building
• Product page: Create an unavailable product with email capture

For full store launches, the password page works well. For individual product launches, use product pages with notification features.

For advanced features, install a Shopify app from the App Store.

Popular options include apps that offer notification systems, pre-order functionality, and waitlist management. Search for "waitlist" or "back in stock" in the Shopify App Store.

These apps typically add.

• Email capture forms for specific products
• Automated notification emails when products launch
• Waitlist management dashboards
• Analytics on demand and conversion

Most apps require monthly subscriptions and take a percentage of your customer data. Consider costs versus building a custom solution.

For product launches, create product pages and mark items as unavailable.

• Go to Products → Add product
• Add product title, description, and high-quality images
• Set inventory to 0 or mark as unavailable
• Add a notification form using a Shopify app or custom code
• Include expected availability date in the description
• Add to a "Coming Soon" collection for easy browsing

This approach works well for brands with existing stores launching new products.

Configure how you'll notify interested customers when products launch.

Native Shopify options.

• Manual email through Shopify Email to customer segments
• Export customer emails and import to your email platform
• Use Shopify Flow for automated notifications

For automated, segmented notifications based on specific product interest, you'll need a dedicated app or external service.

Connect Shopify to your email marketing tool for sophisticated campaigns.

• Klaviyo for ecommerce-focused segmentation and automation
• Mailchimp for simpler campaigns and list management
• ConvertKit for creator-focused brands
• Omnisend for multi-channel marketing

Most platforms offer Shopify integrations that sync customer data automatically. This enables you to send targeted pre-launch campaigns and post-launch sequences.

Before announcing your coming soon page, test the complete customer journey.

• Submit a test email and verify it's captured correctly
• Check that confirmation emails send properly
• Test on mobile devices where most shoppers browse
• Verify integration with your email platform
• Ensure any apps or custom code work across browsers
• Test notification system if using automated alerts

A broken signup flow means lost customers and revenue. Test thoroughly before promoting.