MRR & ARR Calculator
Calculate Monthly and Annual Recurring Revenue for your SaaS.
Track growth, churn impact, and revenue projections.
Track your recurring revenue
Enter your customer data to calculate MRR, ARR, and see how churn and growth affect your revenue over time.
Understanding MRR components
MRR isn't just one number—it's made up of several components that tell the full story of your revenue.
New MRR
Revenue from new customers acquired this month.
Expansion MRR
Additional revenue from existing customers upgrading.
Reactivation MRR
Revenue from previously churned customers returning.
Churned MRR
Revenue lost from customers who cancelled.
SaaS MRR benchmarks
How does your MRR growth compare? Here are typical benchmarks for SaaS companies.
Monthly growth (early stage)
Pre-seed to seed stage startups often see 10-20% month-over-month growth.
Monthly growth (scaling)
Series A+ companies typically sustain 5-7% monthly growth.
Monthly churn (healthy)
Best-in-class SaaS companies maintain under 5% monthly revenue churn.
How to grow your MRR
Reduce churn first
A leaky bucket never fills. Focus on retention before acquisition. Even a 1% improvement in churn can dramatically impact ARR over 12 months.
Increase ARPU
Raise prices, add premium tiers, or introduce usage-based pricing. Expansion revenue from existing customers is often easier than new sales.
Move upmarket
Enterprise customers have higher ARPU and lower churn. Even a few enterprise deals can significantly move your MRR.
Annual plans
Offer discounts for annual billing. It improves cash flow, reduces churn (customers are committed longer), and increases LTV.
Building your first MRR?
Start with a waitlist to validate demand and capture your first customers before you even launch.
Before choosing Waitlister, I compared several alternatives. Honestly, Waitlister stands far ahead. The product is more intuitive, faster to set up, and clearly built with real attention to detail.
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