ROAS Calculator
Calculate Return on Ad Spend to measure advertising efficiency.
See if your campaigns are profitable and compare performance.
Measure your ad efficiency
Enter your ad spend and revenue to calculate ROAS and see if your campaigns are profitable.
Understanding ROAS
ROAS measures the revenue earned for every dollar spent on advertising. It's essential for evaluating campaign performance.
ROAS includes
- • Revenue directly attributed to ads
- • All ad platform costs (CPC, CPM, etc.)
- • Conversion tracking data
- • Attribution window revenue
ROAS vs ROI
- • ROAS: Revenue / Ad Spend (gross return)
- • ROI: (Profit - Cost) / Cost (net return)
- • ROAS doesn't account for COGS or margins
- • Use profit margin for true profitability
ROAS benchmarks by platform
What's considered a "good" ROAS varies by platform and industry. Here are typical ranges.
High intent, varies by industry
Ecommerce focused
Varies widely by vertical
Visual products perform best
Newer platform, still maturing
B2B, higher CPCs but quality leads
Your target ROAS depends on your profit margins. Higher margins = lower ROAS needed to be profitable.
How to improve your ROAS
Refine your targeting
Narrow your audience to high-intent buyers. Use lookalike audiences, retargeting, and exclude low-performers. Better targeting = less wasted spend.
Optimize landing pages
A 1% conversion rate improvement can dramatically boost ROAS. Test headlines, CTAs, page speed, and mobile experience.
Test ad creative constantly
Creative fatigue kills ROAS. Regularly test new images, copy, and formats. What worked last month might not work now.
Increase average order value
Higher AOV means higher revenue from the same ad spend. Use bundles, upsells, cross-sells, and minimum free shipping thresholds.
Boost your marketing ROAS
Waitlister's referral system turns your customers into marketers—the highest ROAS channel you can have.
Do not sleep on this tool. I can have a CTA page up in 10-15 mins that encourages others to share via a soft referral system.
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