NPS Calculator
Calculate your Net Promoter Score instantly.
Enter response counts or percentages to see your NPS and benchmarks.
Measure customer loyalty
Enter your survey responses to calculate your Net Promoter Score and see how you compare to industry benchmarks.
How NPS works
NPS is based on a single question: "How likely are you to recommend us to a friend or colleague?" (0-10 scale)
Promoters
Loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives
Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors
Unhappy customers who can damage your brand through negative word-of-mouth.
NPS benchmarks by industry
NPS varies significantly across industries. Here are typical scores to compare against.
Source: Various industry reports. Benchmarks are approximate averages and vary by region and company size.
How to improve your NPS
Close the feedback loop
Follow up with detractors to understand their issues and show you care. Many can become promoters with the right response.
Convert passives to promoters
Passives are often just one good experience away from becoming promoters. Identify what would delight them.
Leverage your promoters
Ask promoters for referrals, reviews, and testimonials. They're your most valuable marketing asset.
Track trends over time
A single NPS score is less valuable than tracking changes over time. Measure regularly to see the impact of improvements.
Building a product people love?
Start with a waitlist to gauge interest and collect feedback from day one.
I can only say good things about Waitlister. Their landing page is very user friendly, and Waitlister's pricing is more than reasonable.
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