Product launch checklist
31 tasks from pre-launch to your first week after launch, grouped by stage. Tick them off as you go; your progress saves in this browser. Start with the waitlist: it's the one task that needs weeks, not days.
Create a waitlist and start building your email list
Put up a coming soon page and start collecting emails. Do this first: a list takes weeks to build.
Email your waitlist every week or two
A welcome email when people join, then short updates, so launch day isn't the first time they hear from you
Define your launch goals
Set specific, measurable targets (signups, sales, traffic, etc.)
Identify your target audience
Know exactly who you're launching to and where they hang out
Reach out to beta testers
Get feedback and testimonials before public launch
Prepare your support resources
FAQ, help docs, contact form, and support email ready to go
Complete core features
MVP should be fully functional with no critical bugs
Test all user flows
Signup, onboarding, checkout, and core actions working on all devices
Set up analytics and error tracking
Google Analytics, Mixpanel, Sentry, or similar tools configured
Test payment processing
Run test transactions and verify webhooks work correctly
Security review
SSL certificate, secure authentication, and data protection in place
Launch day tips
Make the most of your product launch with these proven strategies.
Launch early in the week
Tuesday and Wednesday tend to have the highest engagement. Avoid Fridays and weekends when people are distracted.
Coordinate your channels
Launch simultaneously across email, social media, Product Hunt, etc. Concentrated effort creates momentum.
Be available all day
Clear your schedule. Respond to comments, questions, and feedback quickly. First impressions matter.
Have a backup plan
Things will go wrong. Have team members on standby, quick-fix solutions ready, and a status page prepared.
How far ahead to start
1–3 months out
Put up the waitlist page, send every signup a welcome email, and start sharing what you're building.
2–4 weeks out
Bring in beta testers, write your support docs, and draft the launch email and social posts.
Launch week
Test the main flows one more time, schedule your posts, and tell the waitlist the date.
Launch day
Send the launch email in the morning, post on every channel, and stay available all day.
First week
Follow up with people who haven't tried it yet, fix what broke, and ask happy users for reviews.
Frequently asked questions
When should I start preparing for a product launch?
Start the waitlist one to three months before launch. A list takes weeks to build, and it needs a welcome email and regular updates to stay warm. Most other tasks (support docs, the launch email, social posts, final testing) fit in the last two to four weeks.
What are the most important tasks for a product launch?
A product that works without critical bugs, a list of people who asked to hear about it, a page that says what it does in one line, and a launch-day email to that list. Everything else on this checklist makes those four work better.
Is this product launch checklist free?
Yes. It's free and needs no account. Your ticks are saved in this browser, so you can close the page and pick up where you left off on the same device.
Ready to start collecting signups?
Create a waitlist to build anticipation, validate demand, and launch with an audience ready to buy.
I can only say good things about Waitlister. Their landing page is very user friendly, and Waitlister's pricing is more than reasonable.
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