Product launch checklist
The ultimate checklist to ensure a successful product launch.
Track your progress and never miss a critical step.
Define your launch goals
Set specific, measurable targets (signups, sales, traffic, etc.)
Identify your target audience
Know exactly who you're launching to and where they hang out
Create a waitlist and start building your email list
Set up a coming soon page to collect emails and build anticipation
Reach out to beta testers
Get feedback and testimonials before public launch
Prepare your support resources
FAQ, help docs, contact form, and support email ready to go
Complete core features
MVP should be fully functional with no critical bugs
Test all user flows
Signup, onboarding, checkout, and core actions working on all devices
Set up analytics and error tracking
Google Analytics, Mixpanel, Sentry, or similar tools configured
Test payment processing
Run test transactions and verify webhooks work correctly
Security review
SSL certificate, secure authentication, and data protection in place
Launch day tips
Make the most of your product launch with these proven strategies.
Launch early in the week
Tuesday and Wednesday tend to have the highest engagement. Avoid Fridays and weekends when people are distracted.
Coordinate your channels
Launch simultaneously across email, social media, Product Hunt, etc. Concentrated effort creates momentum.
Be available all day
Clear your schedule. Respond to comments, questions, and feedback quickly. First impressions matter.
Have a backup plan
Things will go wrong. Have team members on standby, quick-fix solutions ready, and a status page prepared.
Ready to start collecting signups?
Create a waitlist to build anticipation, validate demand, and launch with an audience ready to buy.
I can only say good things about Waitlister. Their landing page is very user friendly, and Waitlister's pricing is more than reasonable.
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