Custom Domain
Host your waitlist at your own domain
Send subscribers to launch.yourcompany.com instead of waitlister.me/p/your-slug. One CNAME record, automatic SSL — your brand, end to end. No more "powered by" subdomains in the URL bar.
6,500+ founders host their waitlists on Waitlister
Why your waitlist URL
matters more than you think
Most waitlist tools host pages on a shared subdomain like toolname.com/p/your-slug. Here's why that hurts conversion — and why a custom domain fixes it.
Shared subdomains feel like trial pages
When visitors land on toolname.com/p/your-slug, the URL screams "third-party tool" before they read a word. A custom domain looks like a real product — your subscribers trust it more, share it more, and convert at higher rates.
SEO juice flows to the wrong domain
Backlinks, social shares, and press mentions of waitlister.me/p/your-slug build authority for the tool, not your brand. With your own domain, every link compounds your SEO — and survives the day you eventually move off the waitlist platform.
Switching tools later breaks every link
If your URL is toolname.com/p/your-slug and you switch tools, every shared link, every press mention, every QR code goes dead. With a custom domain, you redirect once at the DNS level — every existing link keeps working.
Your domain becomes your launch page
When you launch, the same URL your subscribers waited on becomes your live product page. No redirect chains, no confused returning visitors. The waitlist phase becomes part of your real marketing site, not an external afterthought.
Set up in under 5 minutes
One CNAME record. SSL provisions automatically. No DNS expertise required, and no proxy or reverse proxy to configure on your end.
Add your domain
In Settings > Domains > Page domain, enter your domain (e.g., launch.yourcompany.com or yourcompany.com). Waitlister generates the CNAME record you need.
Point your CNAME
Add the CNAME record in your domain provider (Cloudflare, GoDaddy, Namecheap, etc.) pointing at Waitlister. SSL is provisioned automatically — no certificate to upload.
Verify and go live
Click Verify — or wait for Waitlister's auto-check (every 15 minutes). Once verified, your waitlist is live at your custom domain with HTTPS.
Get started for free
Start building your waitlist with Waitlister and get the most out of your pre-launch campaign
I can only say good things about Waitlister. Their landing page is very user friendly, and Waitlister's pricing is more than reasonable.
Every page, one consistent URL
Once verified, your custom domain hosts every public-facing page of your waitlist. The Waitlister subdomain still works as a fallback, but your domain is the canonical URL.
Your landing page
The full landing page — hero, features, FAQ, signup form — lives at launch.yourcompany.com or yourcompany.com. When someone shares your URL on Twitter, the link looks like a real product page, not a third-party tool.
Referral and thank-you pages
After signup, subscribers see a thank-you page and their personal referral link — both hosted on your custom domain. Every referral they share looks like yourcompany.com, not a tool URL their friends might distrust.
Custom domain across
waitlist tools
| Feature | Waitlister | GetWaitlist | Viral Loops | LaunchList | Prefinery |
|---|---|---|---|---|---|
| Host on your own domain | $19 add-on | ||||
| Apex domain (yourcompany.com) | |||||
| Subdomain (launch.yourcompany.com) | |||||
| Automatic SSL provisioning | Manual | ||||
| Number of domains included | 3 / Unlimited | 1 | 1 | 1 per project | 1 |
| Custom thank-you page on domain | |||||
| Referral pages on your domain | |||||
| Auto-verification (every 15 min) | |||||
| Price (with custom domain) | $39/mo | $50/mo | $99/mo | $98 one-time | $249/mo |
Based on publicly available documentation as of April 2026. Custom domain is a common feature; the differences are in pricing and number of domains. Waitlister includes 3 custom domains on Growth ($39/mo) and unlimited on Business ($99/mo), with automatic SSL.
Custom domain — common questions
Yes. On Waitlister's Growth plan ($39/mo), you can host your waitlist at your own domain — either an apex domain (yourcompany.com) or a subdomain (launch.yourcompany.com). Add a CNAME record, click Verify, and your waitlist is live at your URL with automatic HTTPS.
Growth includes 3 custom domains; Business ($99/mo) includes unlimited.
No. You just need a domain you own. If you have a domain registered with Cloudflare, GoDaddy, Namecheap, or any DNS provider, you can point it at Waitlister whether or not you have a website built. Waitlister hosts the entire landing page for you. If you already have a marketing site at yourcompany.com, the typical setup is to point a subdomain like launch.yourcompany.com or waitlist.yourcompany.com at Waitlister, leaving your main site untouched.
In Waitlister: Settings > Domains > Page domain > Add domain. Enter your domain, copy the CNAME record into your DNS provider, and click Verify. Takes under 5 minutes. Waitlister provisions an SSL certificate automatically — no certificate to upload, no Let's Encrypt setup, no proxy to configure on your end.
Yes. Subdomains work the same way as apex domains — add a CNAME record on the subdomain pointing at Waitlister, and verify. Most founders use a subdomain because it leaves their main marketing site untouched. Common subdomain choices: launch.yourcompany.com, waitlist.yourcompany.com, beta.yourcompany.com, early.yourcompany.com.
Usually a few minutes. Once your CNAME record is verified (DNS propagation typically takes 5–30 minutes), Waitlister provisions an SSL certificate automatically. Most domains are fully live with HTTPS within an hour. Waitlister auto-checks pending domains every 15 minutes and notifies you when verification completes.
Yes. Search engines treat your custom domain as the canonical URL, so all backlinks, social shares, and press mentions build authority for your domain — not for the Waitlister subdomain. The Waitlister subdomain falls back behind a 301 redirect to your custom domain to consolidate ranking signals. This is especially valuable because the same URL becomes your live product page after launch — the SEO authority you build during the waitlist phase carries forward.
You can run your entire waitlist on the default Waitlister subdomain (waitlister.me/p/your-slug) for free, forever. Custom domain is an upgrade you can add later when you're ready. Most founders pick up a domain on Namecheap or Cloudflare for ~$10/year and connect it later. If you do plan to launch a product, owning the domain early is worth it — every link you collect during the waitlist phase compounds.
No separate charge. Custom domain is included on the Growth plan ($39/mo) with 3 domains, and on the Business plan ($99/mo) with unlimited domains. Same plans include all other Growth/Business features — API, webhooks, translations, custom email domains, etc.
You pay your domain registrar (Cloudflare, Namecheap, etc.) separately for the domain itself, typically $10–15/year.
Get started for free
Start collecting sign ups for your
product launch in minutes — no coding required.