Unbounce

Optimize waitlist conversions with A/B testing and smart traffic

Built for marketing teams who obsess over conversion rates. Create high-converting waitlist landing pages, A/B test everything, and maximize signups from paid traffic. Professional tools for serious marketers.

Unbounce + Waitlister

Trusted by 2,000+
businesses & entrepreneurs

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Data Hokage
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Fink Academy
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stagewise
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Sirius AI
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BLADNA
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PagePal
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ChatAce.io
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Instanote
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DirectoryDeck
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landman®
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datapro
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NATRU
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Pop Date
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Aspire
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WalletX
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quickblogs
Data Hokage logo
Data Hokage
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Fink Academy
stagewise logo
stagewise
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Sirius AI
BLADNA logo
BLADNA
PagePal logo
PagePal
ChatAce.io logo
ChatAce.io
Instanote logo
Instanote
DirectoryDeck logo
DirectoryDeck
landman® logo
landman®
datapro logo
datapro
NATRU logo
NATRU
Pop Date logo
Pop Date
Aspire logo
Aspire
WalletX logo
WalletX
quickblogs logo
quickblogs
“I can only say good things about Waitlister. Their landing page is very user friendly, and Devin (the owner) directly answers your emails very rapidly. Waitlister's pricing is more than reasonable.”
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Pierre Rabinowitz
Founder, Trading Revolution
Use Cases

What you can build

Popular ways Unbounce users implement waitlists

PPC Campaign Landing Pages

Dedicated landing pages for Google Ads, Facebook Ads, and LinkedIn campaigns. Maximize ROAS with conversion-optimized waitlist pages.

Example: SaaS company spending $10k/month on ads with dedicated waitlist landing page per campaign

A/B Testing Waitlist Designs

Test multiple waitlist form designs simultaneously. Use Smart Traffic to auto-optimize for highest conversion rates.

Example: Testing 4 waitlist page variants, Smart Traffic routing to best performer, 45% conversion lift

Product Launch Campaigns

Multi-channel product launch campaigns with dedicated Unbounce pages per traffic source. Track attribution perfectly.

Example: B2B SaaS launch with separate pages for email, social, paid search, and organic traffic

Webinar Registration Alternatives

Pre-webinar waitlists or post-webinar product access. Capture interest from attendees for product launches.

Example: Webinar promoting new feature with waitlist for beta access

Lead Magnet Campaigns

Waitlists for exclusive content, tools, or resources. Gate premium content behind email capture.

Example: Marketing agency offering exclusive industry report to waitlist subscribers

Enterprise Marketing Funnels

Complex multi-step funnels with waitlist forms. Perfect attribution tracking and ROI measurement.

Example: Enterprise product with multi-touch attribution tracking across 10 Unbounce pages
Benefits

Why Waitlister for Unbounce?

Built to work seamlessly with Unbounce's capabilities

A/B Testing Built-In

Test multiple waitlist form designs simultaneously. Let Smart Traffic auto-optimize for highest conversions. Data-driven decisions, not guesswork.

Perfect Attribution Tracking

Know exactly which campaigns, keywords, and traffic sources drive waitlist signups. Track everything from impression to signup with Unbounce analytics integration.

Conversion-Optimized Templates

Start with Unbounce's high-converting templates. Add waitlist forms to proven designs. Professional results without starting from scratch.

Smart Traffic AI

Let Unbounce's AI automatically route visitors to the waitlist variant most likely to convert them. Machine learning optimization on autopilot.

Marketing Stack Integration

Connect with HubSpot, Salesforce, Marketo, Zapier, and 1,000+ tools. Seamless data flow from waitlist signup to your entire marketing stack.

Dynamic Text Replacement

Personalize waitlist pages based on ad keywords or traffic source. Show visitors exactly what they searched for. Increase relevance, boost conversions.

Choose Your Method

Which integration is
right for you?

Compare both methods to find the best fit for your Unbounce project

FeatureForm ActionEmbeddable Widget
Setup ComplexityModerate (custom code)Simple (JavaScript)
A/B TestingSupportedSupported
Smart TrafficWorksWorks
Design ControlFull Unbounce controlDashboard only
Conversion TrackingFull custom trackingVia Unbounce goals
Dynamic Text ReplaceFull supportLimited
Best ForAdvanced marketersQuick launches

Choose Form Action if...

  • You need complete control over the form
  • You want custom conversion tracking
  • You're integrating with complex marketing automation
  • You need Dynamic Text Replacement in forms
  • You're a marketing team with development resources
  • You want the form styled exactly like Unbounce

Choose Embeddable Widget if...

  • You want the fastest setup for testing
  • You're running simple waitlist campaigns
  • You don't need deep Unbounce integration
  • You prefer managing design in Waitlister
  • You're new to Unbounce custom code
Step-by-Step Guide

How to integrate

Follow these Unbounce-specific instructions

1

Create custom HTML form

Add an HTML element to your Unbounce page. Build a form with proper structure:

<form id="waitlist-form" class="unbounce-form">
  <input 
    type="email" 
    name="email" 
    placeholder="Enter your email" 
    required
    class="form-input"
  >
  <input 
    type="text" 
    name="name" 
    placeholder="Your name (optional)"
    class="form-input"
  >
  <button type="submit" class="form-button">
    Join Waitlist
  </button>
  <div id="form-message"></div>
</form>
Pro tip
Use Unbounce's form styling classes for consistency with your landing page design.
2

Add submission JavaScript

In Unbounce JavaScript editor, add custom code to handle form submission:

(function() {
  const WAITLIST_KEY = 'YOUR_WAITLIST_KEY';
  const API_URL = `https://waitlister.me/s/${WAITLIST_KEY}`;
  
  document.addEventListener('DOMContentLoaded', function() {
    const form = document.getElementById('waitlist-form');
    const message = document.getElementById('form-message');
    const button = form.querySelector('button');
    
    form.addEventListener('submit', async function(e) {
      e.preventDefault();
      
      button.disabled = true;
      button.textContent = 'Joining...';
      message.textContent = '';
      
      try {
        const formData = new FormData(form);
        const data = new URLSearchParams(formData);
        
        const response = await fetch(API_URL, {
          method: 'POST',
          headers: {
            'Content-Type': 'application/x-www-form-urlencoded'
          },
          body: data
        });
        
        if (response.ok) {
          message.textContent = 'Success! You\\'re on the list.';
          message.style.color = 'green';
          form.reset();
          
          // Trigger Unbounce conversion
          if (window.ub && window.ub.page && window.ub.page.submitForm) {
            window.ub.page.submitForm();
          }
        } else {
          throw new Error('Submission failed');
        }
      } catch (error) {
        message.textContent = 'Error. Please try again.';
        message.style.color = 'red';
      } finally {
        button.disabled = false;
        button.textContent = 'Join Waitlist';
      }
    });
  });
})();
Pro tip
The window.ub.page.submitForm() call triggers Unbounce conversion tracking.
3

Add Dynamic Text Replacement

For personalized forms based on ad keywords, use Unbounce DTR:

<!-- In your form HTML, use DTR tags -->
<input 
  type="text" 
  name="keyword" 
  value="{{keyword:default=your product}}" 
  class="form-input"
  placeholder="Interested in {{keyword:default=our product}}"
>

<!-- The {{keyword}} gets replaced with actual search terms -->
<!-- Increases relevance and conversion rates -->
Pro tip
Test DTR with different URL parameters: ?keyword=marketing+automation
4

Style with Unbounce CSS

Add custom CSS in Unbounce CSS editor to match your landing page:

.unbounce-form {
  max-width: 500px;
  margin: 0 auto;
  padding: 30px;
  background: white;
  border-radius: 8px;
  box-shadow: 0 4px 20px rgba(0,0,0,0.1);
}

.form-input {
  width: 100%;
  padding: 14px 18px;
  margin-bottom: 12px;
  border: 2px solid #e0e0e0;
  border-radius: 6px;
  font-size: 16px;
  transition: border-color 0.3s;
}

.form-input:focus {
  outline: none;
  border-color: #4A90E2;
}

.form-button {
  width: 100%;
  padding: 16px;
  background: #4A90E2;
  color: white;
  border: none;
  border-radius: 6px;
  font-size: 18px;
  font-weight: 600;
  cursor: pointer;
  transition: background 0.3s;
}

.form-button:hover:not(:disabled) {
  background: #357ABD;
}

.form-button:disabled {
  opacity: 0.6;
  cursor: not-allowed;
}

#form-message {
  margin-top: 12px;
  text-align: center;
  font-weight: 500;
}
Pro tip
Match your exact brand colors and fonts for consistent branding.
5

Set up conversion tracking

Configure conversion goals to track form submissions:

// In your JavaScript, after successful submission:
if (response.ok) {
  // Track in Unbounce
  if (window.ub && window.ub.page && window.ub.page.submitForm) {
    window.ub.page.submitForm();
  }
  
  // Track in Google Analytics
  if (window.gtag) {
    gtag('event', 'conversion', {
      'event_category': 'Waitlist',
      'event_label': 'Form Submission'
    });
  }
  
  // Track in Facebook Pixel
  if (window.fbq) {
    fbq('track', 'Lead');
  }
}
Pro tip
Track in all your analytics tools for complete attribution visibility.
6

Add to all page variants

When A/B testing, add the same form code to all variants. Change only the elements you're testing (headline, layout, copy). Keep form consistent for accurate testing.

Pro tip
Test big changes that affect psychology - not just button colors.
7

Enable Smart Traffic

Once you have multiple variants with forms, enable Smart Traffic to automatically optimize which visitors see which variant.

Pro tip
Smart Traffic requires 50+ conversions per variant to work effectively.
8

Monitor and optimize

Use Unbounce analytics to track conversion rates, time on page, and variant performance. Export waitlist data from Waitlister to see which traffic sources convert best.

Pro tip
Continuously test and optimize - even 1% conversion improvements compound over time.

Need more details?

Check out our complete form action endpoint documentation.

View full documentation
Troubleshooting

Common issues & solutions

Quick fixes for Unbounce-specific problems

Check placement is set to "Before Body End Tag" in JavaScript settings. Verify script doesn't have syntax errors. Look in browser console for error messages. Make sure page is published, not just saved.

Ensure window.ub.page.submitForm() is called after successful submission. Verify conversion goal is set up in page settings. Check that goal trigger matches your implementation.

Unbounce has its own CSS that may conflict. Use more specific selectors or !important flags. Check that custom CSS is saved in Unbounce CSS editor.

Smart Traffic needs at least 50 conversions per variant to start optimizing effectively. Be patient - it takes time to gather enough data. Keep running equal traffic split initially.

Check DTR syntax: {{keyword:default=text}}. Test with URL parameters: ?keyword=test. Verify DTR is enabled in page settings. Clear Unbounce cache.

Add your Unbounce published domain to Waitlister whitelisted domains. Include both preview domain (unbouncepages.com) and custom domain if you have one.

Verify HTML element is set to "Custom HTML" not "Plain Text". Check that the div has correct class "waitlister-form". Ensure script loaded before the div renders.

Make sure conversion goal is identical across all variants. Check that tracking code fires consistently. Verify sample sizes are statistically significant before making decisions.

Check Unbounce integration settings are correct. Verify field mapping matches. Test integration with Unbounce's test feature. Or export from Waitlister directly.

FAQ

Common questions

About Unbounce integration

Yes! Smart Traffic AI automatically routes visitors to the waitlist page variant most likely to convert them. Once you have 50+ conversions per variant, Smart Traffic optimizes automatically for maximum signups.

Absolutely! Create multiple page variants in Unbounce, each with different form designs, copy, or positioning. Unbounce tracks conversions for each variant so you can determine which performs best.

Set up a conversion goal in page settings. For the embed method, track via Unbounce goals. For custom forms, call window.ub.page.submitForm() after successful submission to trigger conversion tracking.

Yes! Use Unbounce DTR syntax {{keyword:default=text}} in your form to personalize based on ad keywords or URL parameters. This increases relevance and can significantly boost conversion rates.

Yes! Use Unbounce's native integrations with HubSpot, Salesforce, Marketo, and 1,000+ tools via Zapier. Or export waitlist data from Waitlister and import to your tools directly.

A/B test everything: headlines, button copy, form position, page length, social proof placement. Use Smart Traffic for automatic optimization. Test one variable at a time for clearest results.

Yes! Add waitlist forms to popups and sticky bars using the same integration methods. Perfect for exit-intent popups or promotional sticky bars to capture leaving visitors.

Absolutely! This is perfect for PPC. Create dedicated waitlist landing pages per campaign, track conversions accurately, and optimize ROAS with A/B testing. Many users run profitable PPC campaigns to waitlist pages.

Use Unbounce conversion tracking + Google Analytics + Facebook Pixel to track full funnel. Calculate cost per waitlist signup, then track which signups convert to customers post-launch for true ROI.

Yes! Works on all Unbounce plans. However, Smart Traffic and some advanced features require higher-tier plans. Check Unbounce pricing for plan-specific features.

Unbounce AMP pages have limitations with custom JavaScript. The embed method may not work on AMP pages. For AMP, consider using Unbounce's native forms with webhook integration (more complex setup).

Start with 2-3 variants maximum. More variants = longer time to statistical significance. For Smart Traffic, minimum 2 variants. Test big changes (headline, value prop) not just colors.

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