Waitlist software for ecommerce & product drops
Create waitlists for product launches, limited drops, restocks, and pre-orders: collect emails while the hype builds, then email the whole queue the moment it's live. Works with Shopify, WooCommerce, and any online store.
Trusted by 10,000+
businesses & entrepreneurs
Turn a drop into
a launch event
A "notify me" list is where demand goes to be forgotten. A waitlist is different: every sign-up gets a ranked position, the queue builds visible momentum before the drop, and when stock goes live you email everyone at once — first come, first served. Sold-out isn't a lost sale anymore; it's the start of the next queue.
The same flow works for restocks: capture demand while an item is out of stock, then let one broadcast bring buyers back the moment it returns.
Never lose a sale
to "out of stock" again
Build hype for launches, run pre-orders,
and capture demand during stockouts.
Capture demand instantly
Convert "out of stock" disappointment into a positive experience. Keep interested customers in your sales pipeline.
Build product anticipation
Create buzz around upcoming products or restocks. Exclusivity and FOMO maximize day-one sales.
Collect valuable data
Gauge interest in new products before committing to inventory. Understand demand to optimize stock levels.
Increase average order value
Offer exclusive access, bundles, or early-bird pricing to waitlist subscribers to boost order value at launch.
Lower marketing costs
Spend less on ads for new launches. Your waitlist is a pre-built audience of qualified, high-intent customers.
Gather customer insights
Collect pre-purchase feedback on colors, sizes, or features. Refine your products before they hit the shelves.
How to set up a product waitlist
From product page to sold-out drop in three steps.
Add the waitlist to your store
Embed the form on your product page or point any form at the form action endpoint — or use a hosted page if the product isn't listed yet.
Build hype for the drop
Tease the release with email updates and turn on the referral program so subscribers pull their friends into the queue.
Email the queue at drop time
One broadcast when stock goes live. First come, first served — your most eager buyers land first.
Get started for free
Start building your waitlist with Waitlister and get the most out of your pre-launch campaign
I can only say good things about Waitlister. Their landing page is very user friendly, and Waitlister's pricing is more than reasonable.
Works with your store
Add the waitlist to Shopify, WooCommerce, or any store — or start from a hosted coming-soon page for Shopify and Wix.
Form action endpoint
RecommendedKeep full control of your design. Point any HTML form to our endpoint and we handle validation, storage, and emails.
- Full design control — match your brand
- Works with any store or site builder
- Custom fields supported
Embeddable form
Drop a pre-built form onto your product page with a single code snippet. Customize styling from your dashboard.
- Quick setup — just paste the embed code
- Update styling without code changes
- Built-in spam protection
REST API
Add subscribers programmatically or sync waitlist data with your store's backend.
API featureWebhooks
Get real-time notifications when buyers sign up. Trigger automations in your existing workflows.
Learn about webhooksBuilt for product drops
Everything you need to capture demand and turn it into launch-day sales.
Landing pages
A drop page with product imagery, countdown urgency, and a sign-up form — generated with AI or from a template.
Email campaigns
Tease the drop, announce the restock, and email the whole queue the moment stock goes live.
Marketing integrations
Sync waitlist subscribers straight into Klaviyo, Mailchimp, or Kit, so your store's email flows pick them up automatically.
Bulk import
Already have a "notify me" list in your store or a spreadsheet? Import it and keep every customer's place in line.
Perfect for these scenarios
Waitlists solve multiple challenges for ecommerce businesses.
Here's where they make the biggest impact.
New product launches
Build excitement before new products hit the shelves. Generate pre-orders and launch with guaranteed sales.
- Higher day-one sales
- Improved inventory planning
- Pre-launch marketing built in
Out of stock management
Turn inventory issues into opportunities. Capture customer info and notify them when items are back in stock.
- Prevent lost sales
- One-broadcast restock alerts
- Better inventory forecasting
Limited edition releases
Create exclusivity for limited runs. Build hype and capture every potential buyer with fair allocation.
- Enhanced exclusivity
- Fair first-come, first-served
- Increased brand prestige
Pre-order campaigns
Secure demand before manufacturing. Reduce risk and make sure you produce what customers actually want.
- Reduced inventory risk
- Better cash flow
- Early product validation
Ecommerce waitlist questions
Paste the embed snippet into any Shopify page or theme section, or point a form at the form action endpoint for full design control — see the Shopify integration guide. Launching a store that isn't live yet? Start from a hosted Shopify coming-soon page instead.
The same two options work in WordPress: paste the embed snippet into a page or product description with a custom HTML block, or point your own form at the form action endpoint. The WooCommerce integration guide walks through both, step by step.
Yes — that's the core flow. Collect sign-ups while the product is unavailable, and every subscriber gets a ranked position in the queue. When stock goes live, send one email broadcast to the whole list and let first come, first served do the rest. The same setup covers drops, restocks, and pre-orders.
Free guides for ecommerce brands
Guides and case studies on creating FOMO, using social proof, and running drops that sell out.
Get started for free
Start collecting sign ups for your
product launch in minutes — no coding required.